Marketing Manager

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
  
  
  

Job Description: Marketing Manager

Location: Denver, CO

Reports To: CEO

Job Summary:

We are seeking a dynamic and creative Marketing Manager to lead and execute marketing strategies that support the growth and success of the Olive & Finch Collective and all our brands. This role combines strategic planning with hands-on execution across various marketing channels, including social media, digital communications, events, and community partnerships. The ideal candidate will bring a passion for brand storytelling, a keen understanding of digital trends, and a collaborative spirit. A critical component of this role will involve creating and managing brand assets, including promotional materials and social media content, to ensure cohesive and impactful brand representation.

The ideal candidate is entrepreneurial, proactive, and thrives in a fast-paced, hands-on environment.

Key Responsibilities:

• Strategy Development (15%)
• Develop and maintain the annual brand calendar (yearly, quarterly, monthly, weekly).
• Collaborate with leadership to align marketing strategies with business goals.
• Digital Communications (50%)
• Social Media:
• Optimize and manage existing accounts (including but not limited to Facebook, Instagram).
• Create content calendars and craft engaging posts.
• Produce high-quality visual and written content for social media.
• Monitor conversations, manage messages, and oversee influencer partnerships (current and new).
• Email Marketing:
• Plan and execute a monthly all-brand newsletter.
• Develop weekly location-specific emails.
• Coordinate promotional and holiday campaigns.
• Website Management:
• Update menus, location information, events calendars, and visual assets.
• Maintain and expand the “In the News” and blog sections.
• Digital Advertising:
• Implement and manage campaigns across META platforms and Google Ads.
• Optimize Google Business profiles.
• Optimize Online business listings and profiles
• Brand Asset Production (5%)
• Design and manage the creation of promotional materials, including flyers, signage, and advertisements.
• Develop content for digital campaigns, ensuring consistency in tone, style, and brand identity.
• Collaborate with graphic designers and photographers to produce visually compelling assets.
• Maintain and manage an inventory of marketing materials for use across locations and campaigns.
• Public Relations & Reputation Management (15%)
• Manage relationships with PR agencies.
• Monitor and respond to reviews across platforms (Yelp, Google, direct email, etc.).
• Event Support & Community Engagement (5%)
• Collaborate with the Events Manager to support key events.
• Represent the brand at in-store and community events (e.g., Denver Food & Wine).
• Capture and share content to amplify community involvement.
• Manage and grow community partnerships, and company board memberships identifying new opportunities for engagement.
• Owner Marketing Support (10%)
• Provide marketing-specific support for owner-led initiatives and priorities.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of experience in marketing, with a focus on digital and social media.
• Proven experience in creating and managing brand assets, promotional materials, and social media content.
• Strong project management skills and the ability to juggle multiple priorities.
• Experience with content creation, email marketing tools, and analytics platforms.
• Knowledge of digital advertising (META, Google Ads) and website management.
• Proficiency in graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.
• Exceptional writing and communication skills.
• Passion for food, hospitality, and community engagement is a plus.