Senior Strategist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Strategist

Location: Englewood Cliffs, New Jersey

About The Role

Are you a passionate strategist with a deep understanding of the ever-evolving beauty industry and AI? This is an opportunity for a highly motivated Senior Beauty Strategist to play a vital role in pioneering AI solutions and crafting comprehensive campaigns for our client's Beauty Brands that resonate deeply with beauty audiences and place B&W. In this multifaceted strategic role at Oliver's in-house digital and social studio, you'll drive creative and AI effectiveness across the huge breadth of content, digital and social campaigns on both a global and local scale. You will also be at the forefront of using Generative AI to drive more personalized creative work alongside identifying innovative AI solutions to place B&W at the forefront of AI. You’ll work closely with the leaders of our client, and our Beauty and Wellbeing client teams to ensure that the work we produce is rooted in relevant behavioral and brand insight, is unmissable in culture, and delivers excellent business results. It is a fast -paced role, working across our client's entire beauty brand portfolio, from global brands to local jewels. 

We're seeking a seasoned strategist with a proven track record of success in the beauty industry. Or a proven obsession and deep understanding of the ever-evolving beauty industry. A deep understanding of beauty consumer behavior, trends, and cultural nuances is essential.  Your strategic thinking will be instrumental in identifying ground- breaking creative solutions that push boundaries within the beauty and AI landscape. You'll be adept at translating data insights into actionable and inspiring strategic direction. A passion and curiosity for the latest technology, in particular Generative AI, is essential.  You’ll be highly audience focused, adept at drawing insight from quantitative data and qualitative audience sentiment. You will be skilled in developing cross platform digital strategies.  You will understand and champion platform best practice alongside beauty  expertise. You will be passionate about developing thumb-stopping creative ideas in social channels. You will be skilled in interpreting effectiveness data, helping teams to optimize their work. You’ll be joining our North America team in New York, working very closely with the business leads, head of Global beauty strategy and creative leads.  

The role is a Hybrid role and works very closely with a wide range of clients across their Beauty and Wellness, business groups.  We has charged our Client with helping them ensure B&W is a trailblazer in all things AI. This role will be pivotal in supporting them on that journey by pioneering the use of Generative AI to bring increased speed, performance and innovation to B&W marketing.  You’ll have the opportunity to work across a wide range of beauty brands, and across a breadth of marketing challenges and opportunities. The ‘red thread’ across all your work is to develop strategic thinking, anchored in culture and AI that inspires unmissable work and creates great business results. 

What You Will Be Doing

• Develop comprehensive social media strategies and playbooks tailored to resonate with beauty audiences 
• Craft and optimize data-driven digital campaigns across the entire customer journey 
• Listening to what our audiences are thinking, feeling and doing, so that we can stay on the frontline o
• culture and specifically be leaders in the world of beauty 
• Developing tests and use cases to help us understand how best to use Generative AI for highly personalized and effective content and campaigns
•   
• Be an AI pioneer providing innovative solutions on how B&W can utilize AI to be at the forefront of the industry 
• Interpreting performance dashboards to help us understand, optimize and improve the effectiveness of our creative work 
• Identifying opportunities for groundbreaking creative work that push boundaries within the beauty landscape  
• Using your insatiable curiosity for everything beauty, from emerging trends to timeless aesthetics, you’ll help elevate beauty craft and ensure our client's brand are beautifully relevant 
• You’ll help the team and clients stay ahead of the curve by analyzing beauty trends and cultural shifts, keeping your finger on the pulse of what ignites audiences to position our client and its team as thought leaders 
  
  

What You Need To Be Great In This Role

• You will have a great blend of analytical and creative thinking skills: able to plan strategies and campaigns in a methodical and data driven way, but also able to produce insight that inspires creatives. 
• You will have hands on experience in delivering data driven creativity.  
• You’ll have experience of audience and cultural trend analysis and are adept at translating data insights into actionable and inspiring strategic direction. 
• You will have a deep understanding and passion of the beauty industry. 
• You will stay ahead of the curve, conducting in-depth audience and cultural trend analysis, keepin
• strategic alignment with evolving consumer preference within beauty. 
• You will have broad North America cultural brand and social experience 
• You will be curious about Generative AI, and happy to be hands on with our proprietary tools and platforms to accelerate the way we use these technologies to deliver more effective marketing. 
• You will be solution focused, getting to answers quickly and collaboratively and juggling your time effectively. 
• You will be a great communicator – both verbally and in written presentations. 
• You will be strongly client centric, building trusted relationships.
• At the time of this posting, the base salary for this position may range from $130,000.00 to $145,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
  
  

Req ID: 11798

Our Values Shape Everything We Do

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.