The Brand & Content Marketing Manager will play a key role in driving Oliver Gal's brand equity and scaling our marketing strategy through organic and experiential channels. This position demands a hands-on executor who excels in managing content creation, influencer collaborations, and event marketing to drive significant growth in our DTC channels. The ideal candidate will have at least 5 years of experience in a DTC brand, with a strong background in content-driven growth strategies.
Key Responsibilities :
Strategic Planning & Execution :
- Develop and implement a content and experiential marketing strategy aligned with Oliver Gal’s vision and business objectives.
- Optimize the customer journey , from awareness to retention, ensuring alignment with business goals.
- Brand Calendar Management : Build and maintain a comprehensive brand calendar aligned with company initiatives, ensuring strategic content planning.
- Influencer & Partnership Management : Lead influencer strategy, identifying and cultivating relationships with brand-relevant creators for long-term collaborations. Oversee partnerships, giveaways, ambassador programs, and influencer seeding for new launches.
- PR & Events : Manage PR strategy, media outreach, and event planning, including influencer and ambassador events from ideation to execution.
Key Priorities :
Content and Experiential Marketing :
Oversee all organic marketing efforts, including content marketing, influencer partnerships, affiliate marketing, and community-driven engagement.Develop data-driven strategies to increase customer acquisition and retention through non-paid channels.Lead brand partnerships, collaborations, and experiential activations to drive awareness and engagement.Brand Positioning and Creative Direction :
Own the development and execution of content and experiential marketing initiatives, ensuring alignment with brand identity and voice.Collaborate with creative teams to ensure all marketing and product materials align with the brand's aesthetic.Oversee Daily Operations :
Manage the content and experiential marketing efforts on a day-to-day basis, ensuring seamless execution of all campaigns and initiatives.Internal and External Team Coordination :
Oversee an internal team while working with external partners and freelancers for roles such as TikTok strategy, content creation, creative strategy, and event marketing.Build strong relationships with content creators and influencers to enhance brand reach and engagement.Goal Setting and Accountability :
Collaborate with leadership to set clear marketing goals, hold the team accountable, and ensure consistent alignment with the marketing calendar.Platform and Campaign Execution :
Identify and capitalize on new marketing opportunities, such as platform integrations, affiliate partnerships, and experiential activations.Ensure the team is equipped with the necessary assets, analytics, and integrations to execute efficiently.Lean Team Execution :
Operate effectively within a lean team structure, balancing strategic oversight with hands-on execution of campaigns and initiatives.Budgeting and Analytics :
Establish and manage budgets, ensuring cost-effective allocation of resources to maximize ROI.Develop and track KPIs to evaluate the success of content and experiential marketing efforts.Use data insights to refine strategies and inform future initiatives.Competencies and Skills :
Bachelor’s degree in Marketing, Business, or a related field.5 years of experience in a DTC marketing role, with demonstrated success in content and experiential marketing.Proven ability to manage content-driven marketing strategies and campaigns without reliance on paid media.Expertise in digital marketing platforms, including SEO tools, influencer platforms, and content management systems.Strong analytical skills, with a deep understanding of data visualization and reporting tools like Google Analytics or Tableau.Exceptional organizational and project management skills.Creative thinker with a track record of developing impactful brand campaigns.Preferred Experience :
Familiarity with marketing to both B2C and B2B segments.Experience in integrating marketing technologies such as personalization tools and community-building platforms.Why Join Us?
If you’re passionate about DTC brand growth, love working in a fast-paced environment, and have the technical skills to back it up, this is the perfect role for you. Join us and be a part of something truly special.
Full Time. Monday-Friday.Headquarters centrally located near I-95 – Hallandale Beach, FL.Comprehensive Benefits Package : 401K, Health Insurance : medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, Paid Time Off, Paid Holidays.Professional growth in leadership, access to new technologies training like AI.Rewarding work environment with team activities and perks.Pet friendly office.About Us :
Oliver Gal is an internationally renowned lifestyle and art brand, known for our innovative designs and high-quality wall art products. We take pride in producing everything in-house, from concept to completion.
Please include your salary requirements, location, and full resume for consideration.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail
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