What are the responsibilities and job description for the Sales and Marketing Coordinator position at Oliver Packaging and Equipment Company?
HYBRID/FLEXIBLE WORK SCHEDULE OFFERED!
Sales and Marketing Coordinator Position Summary
We are seeking a results driven Sales and Marketing Coordinator to join our team. In this role, you will support revenue generating activities that span both Marketing and Sales activities. The role is heavily weighted towards initial lead qualification through proactive follow-up to Oliver’s lead generation activities so that the Sales Team is receiving warm-to-hot prospects. Other responsibilities include event and tradeshow support, product and competitor analysis, and digital marketing support activities. The ideal candidate will be a self-starter with excellent organizational and communication skills, capable of supporting both the sales and marketing departments to achieve company goals.
Primary Responsibilities
Sales Team Support
Lead Entry and Qualification
- Enter leads into the CRM system accurately and efficiently.
- Communicates with Sales team to ensure lead accuracy and eliminate duplication.
- Contacts customers and prospects through email or phone with initial qualifying questions.
Consumable Volume Audits
- Monitor and contact customers regarding underutilized asset machines in the field.
Marketing and Product Management Support
Brand Marketing
- Assist Brand Marketing activities from events and trade shows to photo and video shoots to literature and collaterals.
Digital Marketing
- Assist Digital Marketing efforts by scheduling social media posts, engaging with our online community, monitoring competitor and UGC activity to provide insights, and more.
Competitive analysis
- Assist Product Management by conducting ongoing research and analysis of competitor offerings, strategies, and market trends.
Enter Innovation Form (Sales/Customer Product Requests) information into tracking sheet
- Clarify and input data from completed Innovation Forms into a designated tracking sheet.
Administrative Support – Phone Support
- Provide exceptional customer service by answering incoming calls, actively listening to customer needs, and promptly vetting and qualifying leads.
Additional responsibilities may be assigned as needed.
Preferred Qualifications
Education and/or Experience:
- Bachelor’s degree in marketing, business, or a related field (preferred)
- 1-2 years of experience in a customer service, sales support, or marketing role
Interpersonal Skills:
- Strong organizational and multitasking abilities, with attention to detail
- Excellent communication and interpersonal skills, both written and verbal
- Proficient in Microsoft Office Suite, CRM software, and social media management tools
- Ability to work independently and as part of a team
- Highly motivated and results-oriented
- Creative thinking and problem-solving skills
- Experience with graphic design and/or content creation is a plus
Working Conditions
Hybrid/Remote schedule: This position offers a flexible work arrangement, combining both in-office and remote workdays. The specific split between in-office and remote work can be discussed and agreed upon based on individual needs and team requirements.
Remote work environment: The company will support your remote work environment by providing the necessary equipment and technology.
Time Management: You will be empowered to manage your time effectively and meet deadlines in your chosen work environment.
Travel Requirements
- This position may require up to 10% travel annually to attend trade shows, conferences, and industry events. Travel will be domestic and may include occasional overnight stays, with flexibility needed to accommodate event schedules.
Disclaimer
This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this position. This job description is subject to change but remains in effect until superseded or cancelled in writing by the Director of Human Resources.
Job Type: Full-time
Pay: $20.00 - $28.00 per hour
Expected hours: 40 – 45 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Walker, MI 49534
Salary : $20 - $28
