What are the responsibilities and job description for the Marketing Coordinator position at Omatic.io?
The Marketing Coordinator plays a pivotal role assisting in the planning, execution, and analysis of all brand awareness, lead gen, and partner activities. This includes tasks such as coordinating events, managing email and social media campaigns, tracking marketing metrics, and collaborating with cross-functional teams to strategize and execute initiatives. This is an individual contributor role that reports to the Director of Product Marketing.
What You Will Be Doing :
Assist in the planning and execution of events, trade shows, webinars, and workshops to generate leads and strengthen prospect and customer relationships
Manage the marketing calendar and project timelines, ensuring timely execution of content delivery and campaigns
Conduct market research to identify industry trends, competitive landscape, and potential target segments for Omatic’s products
Assist in creating compelling marketing materials, including presentations, case studies, whitepapers, and other collateral
Create designed assets for content, emails, and social media using templates in Canva
Project manage marketing collateral projects with freelance designers or agencies
Manage marketing list segmentation and database hygiene within Hubspot and Salesforce
Act as primary administrator to manage operations of campaigns within Hubspot
Work cross-functionally with team leads to build integrated digital marketing campaigns (social, email, content, webinars, events) that drive brand awareness, leads, sales pipeline and ROI
Set up and launch email marketing campaigns, paid advertising campaigns, event and webinar promotion
Assist in monitoring and analyzing the performance of campaigns (e.g. email, paid advertising, website tests, webinars)
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
What You Will Bring to Omatic :
Outcome-driven and self-starter
Organized and process-oriented, comfortable with ambiguity and able to adapt to new situations
Analytical mind with strong quantitative and market analysis skills
Strong problem solver and conceptual thinker
Excellent people skills to interact with cross-functional teams and third parties
Demonstrated success working in a collaborative, cross-team capacity
Exceptional written and verbal communication skills
1-2 years of B2B marketing experience
Previous experience with planning and execution of digital campaigns
Google Analytics, Wordpress, Hubspot, Salesforce, Canva, paid media campaign experience is a plus
Nonprofit industry knowledge is preferred
Bachelor’s Degree required
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