Manager, Digital Activation

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

• Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
  
  

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020 OMD USA is a proud part of the global OMD network. In the US, we have 2,250 people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

A Manager, Digital Activation (Social) has excelled at campaign management and execution and are vocal and engaged leaders on their client and functional teams. They have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members. Managers are direct managers of the junior team members on their account and take responsibility for guiding their growth and ensuring that the team functions most effectively and with minimal errors.

Qualifications

• Education & Experience - Bachelor’s degree (preferably in marketing, advertising, or communications)
• 3-4 years of work experience managing online marketing/advertising accounts
• Solid experience with social media platforms Kenshoo, Facebook Business Manager, Tiktok Business Center, Twitter Ads, LinkedIn, Reddit, and Pinterest
• Have experience with Microsoft Excel data management and Prisma
• Experience with managing one or more direct reports
• Has strong knowledge of direct response as well as awareness marketing principles and strategies
• Have polished presentation, communication and listening skills
• Have strong organizational skills that allow for the ability to manage multiple projects at once
• Be confident in analyzing and acting on marketing data
• High levels of integrity, autonomy, and self-motivation Functional Expertise
• Paid social optimizations (proactive and reactive)
• Forecasting and opportunity/gap analysis
• Campaign management tools, including bid rules/management
• Monitoring new social trends and products and evaluating application to client
• Research tools/competitive analysis
• Budget/pacing and billing
• Understanding integrated media - Industry trends
  
  

Responsibilities

• Client Management
• Work closely with the Associate Director and Director to help drive overall paid social strategy and associated tactics to meet client’s goals
• Work closely with the integrated media, creative and data teams as well as external partners to facilitate and deliver succinct information to the client partners
• Act as the main POC for day-to-day clients delivering timely and detailed responses
• Receive, prioritize, and manage priorities as well as ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
• Capability to effectively present recommendations and ideas as well as merchandise successes to the client teams
• Bring new proactive ideas to help meet client goals and grow business Team Management
• Support the Associate Director and/or Director on day-to-day requests as well as ongoing deliverables by disseminating and delegating appropriately across the team
• Effectively manage, train, and grow a team of Associate(s) and Senior Associate(s)
• Educate team on latest trends, best practices, technologies, etc.
• Demonstrates appropriate judgment through proper escalation and strong problem-solving skills
• Establish oneself as an expert within the social medium among the team
• Identify and proposition to management ways to improve team efficiency and effectiveness
• Demonstrate the capability to provide constructive and tangible feedback to the more junior team members to incite continued growth and improvement Strategy & Analytics
• Display deep rooted understanding of business concepts and client objectives to identify campaign opportunities
• Ability to develop and implement data driven Social strategy across a multitude of publishers
• Capability to design, present and analyze RFP’s to publishing partners to extract the latest and greatest opportunities to integrate into client marketing efforts
• Exhibits exemplary communication skills to effectively present strategic and tactical plans to internal and external teams
• Foster understanding of multiple platform data sources including but not limited to: Kenshoo, Facebook Business Manager, Tiktok Business Center, Twitter Ads, LinkedIn, Reddit, and Pinterest and ideate on the most effective and efficient ways in which to culminate and present data
• Understand how to collect and analyze data in a regard that is easily digestible for client partners
• Continually look for opportunities to optimize the media mix and tactics based on data trends
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$70,000—$90,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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