Senior Associate, Digital Activation - Direct Partnerships

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

• Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
  
  

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020 OMD USA is a proud part of the global OMD network. In the US, we have 2,250 people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

The Senior Associate, Digital Activation is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. Senior Associates are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day-to-day management and support. The key difference between the Senior Associate role and the Associate is the ability to function independently, maintaining the workflow of planning, execution, and stewardship of campaigns.

Qualifications

• 1 years of work experience; recent and proven experience in a hands-on-keyboard digital activation role required; other digital advertising such as analytics, direct, search and/or social a plus.
• Experience creating and managing campaigns in platform user interfaces, optimizing towards different KPI’s
• 1 years of digital media buying, negotiation and implementation experience in an agency environment is required
• Strong advanced knowledge of Microsoft software tools including Excel, PowerPoint, and Word
• Aptitude for mathematical concepts and an understanding of the digital marketplace
• Attention to detail in a multi-tasking, fast-paced business environment
• Track record of being a fast learner or being able to understand big picture - Critical thinker and problem solver
• Able to understand the application and use of industry tools such as DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.
• Advanced understanding and experience with Ad Trafficking (DoubleClick specific, but experience with additional ad servers is a plus) and Verification partners (IAS/DV/Moat/etc.)
• Experience curating and troubleshooting inventory from both public and private sources
• Understanding of various audience data sources and experience with building audiences - Confident in analyzing and acting on marketing data
• Excellent presentation, verbal, and written skills
• Experience in one or more key social search or DSP’s platforms a plus OMD is An Equal Opportunity/Affirmative Action Employer.
  
  

Responsibilities

• Experience working with media vendors end-to-end from planning to activation. This includes developing media briefs and RFPs, vetting vendor proposals, negotiating pricing, and activating buys by trafficking tags, confirming delivery, and monitoring performance on an ongoing basis.
• Experience actively setting up and managing buys in a programmatic DSP platform. DV360 is preferred, but not mandatory. Also hands on keyboard experience with monitoring, pacing, and optimizing campaigns.
• Has experience in Excel with reviewing and analyzing data to develop and present actionable optimizations and insights.
• Understands how to pull and actualize billing on a monthly basis. Prisma/MediaOcean experience not required, but preferred.
• Extremely strong organizational skills and is able to maintain a high attention to detail.
• Experience leading status meetings and driving project activities
  
  

Nice to Have

• Experience managing or mentoring another team member
• Historical experience with Prisma.
• Historical experience using taxonomy naming structures when setting up campaigns.
• Experience across alternate digital channels including Paid Search and Paid Social.
• Experience working across multiple lines of business at once.
• Comfortable voicing point of view, and confident engaging in discussion in group settings
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$65,000—$65,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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