What are the responsibilities and job description for the Associate Manager, Marketing Science & Technology position at OMD?
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
Overview
Our industry is in the middle of a radical transformation. Regulation and technology vendors are transforming the way marketers can use data to power their media investments. Our Marketing Sciences team is at the forefront of this transformation and focuses on extracting growth for our clients through the use of data-driven marketing. The breadth of skills required to lead this transformation is important: our leaders know how to use data:
Qualifications
We are looking for an Associate Manager, Marketing Science who will be in charge of delivering post-campaign learnings showing the impact of our audience-first strategies, as well as in-flight recommendations on optimization. The role of the Business Analyst is to capture learnings that will inform audience and investment optimizations. Collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role.
Compensation Range
$65,000—$85,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
Overview
Our industry is in the middle of a radical transformation. Regulation and technology vendors are transforming the way marketers can use data to power their media investments. Our Marketing Sciences team is at the forefront of this transformation and focuses on extracting growth for our clients through the use of data-driven marketing. The breadth of skills required to lead this transformation is important: our leaders know how to use data:
- to inform audience strategies in support of the planning team,
- to extract insights on how to optimize campaigns and apply past learnings to support the investment strategy,
- to measure business outcomes driven by our marketing efforts,
- to understand drivers for business growth to support our clients marketing decisions.
Qualifications
- Understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), business measurement (LTV, ROI, Effectiveness, etc.),
- Familiarity with statistical/data mining concepts and methods
- Experience working with measurement partners for brand lift, sales lift, MMM and MTA
- Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics)
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Great collaboration skills
- Comfortable working in ambiguous situations
- Passionate about driving change by adopting emerging technologies in the advertising space
We are looking for an Associate Manager, Marketing Science who will be in charge of delivering post-campaign learnings showing the impact of our audience-first strategies, as well as in-flight recommendations on optimization. The role of the Business Analyst is to capture learnings that will inform audience and investment optimizations. Collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role.
- Extract and structure data from all relevant sources to enable the creation of valuable insights for your client
- Collaborate with Planning and Investment teams on build client presentations that demonstrate superior ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investments
- Provide optimization recommendations to clients
Compensation Range
$65,000—$85,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
Salary : $65,000 - $85,000
