Senior Associate, Investment Activation

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

• Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
• Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.
  
  

Overview 

The Investment Strategy team creates holistic channel plans. The Investment Strategy support team members are responsible for finalizing partner tactical plans, communicating with the marketplace, managing plan changes and providing the Activation team with the necessary resources. 

Sr. Associate, Digital Activation – Programmatic

The Digital Investment Activation team is responsible for planning all Digital Display, Video, Audio and Digital OOH media. 

A Senior Associate possess all the skills of Sr Associates but also demonstrate an advanced level of leadership and engagement on their client accounts and functional team. Associate Managers possess the skills to build innovative strategies for their clients and structure them tactically so that they can be executed efficiently by the team. They can be relied upon to mentor a new team member or take over a client call, if needed.  

Responsibilities  

• In-platform campaign setup and management within major DSP buying systems including building placement taxonomy, applying tracking tags and managing creative trafficking
• Developing actionable optimization recommendations based on campaign performance
• Ongoing budget management for channel, including monthly billing and actualization management
• Assist in building media plan off approved audience strategy and communications framework.  
• Be a team player - work within larger Investment and Strategy teams
• Recommend, plan, and conduct testing opportunities 
• Check, provide final feedback on partner RFPs and issue RFP to marketplace   
• Provide team with any necessary tactical revisions for partner proposals and help shape big ideas.  
• Effectively communicate, including the ability to develop a deep understanding of client needs/goals and relate insights directly 
• Build relationships with and manage partners, negotiating service levels or pricing details, ensuring media delivery. 
• Be ready to “roll up your sleeves” to get the job done.  
• Create effective analyses and case studies of their work to be shared with the client and functional team  
  
  

Qualifications 

• Bachelor’s degree in marketing, advertising or communications  
• 1 years of work experience managing accounts focused on delivering and optimizing digital and audio marketing and/or other interactive advertising campaigns. 
• 1 years of work experience; recent and proven experience in a hands-on-keyboard digital activation role required, creating and managing campaigns in-platform, optimizing towards defined KPI’s, implementing campaign optimizations and providing assessment of associated impacts
• Experience with campaign setup across a major DSP, including but not limited to DV360, TradeDesk, Amazon, etc. Other digital advertising experience such as analytics, direct buys and search is a plus.
• Experience setting up and managing buys in financial systems (Prisma), as well as monthly billing reconciliation and actualization work.
• Experience with platform floodlight and pixel event setup and placement
• Track record of being a fast learner or being able to understand big picture - Critical thinker and problem solver
• Understanding and experience with Ad Trafficking (DoubleClick specific, but experience with additional ad servers is a plus)
• Experience curating and troubleshooting inventory from both public and private sources
• Experience with monitoring campaign performance data on an ongoing basis and developing actionable insights and recommendations around how to improve performance
• Excellent presentation, verbal, and written skills,
• Comfortable voicing point of view, and confident engaging in discussion in group settings
• Experience creating and managing campaigns in multiple programmatic DSP’s, optimizing towards different KPI’s, especially around awareness tactics (vCPM, Cost Per Completed View, R/F, etc) 
• Experience working across several media channels and take part in tactical planning (per cycle).  
• Understanding of various digital and audio audience data sources and experience with building audiences 
• Experience curating and troubleshooting inventory from both public and private sources 
• Must having strong working knowledge of Microsoft Excel 
• Includes Pivot Table creation and manipulation, Vlook up functions etc. 
• Proficient understanding and experience with Ad Trafficking and Verification partners (IAS/DV/Moat/etc) 
• Confident in analyzing and acting on marketing data 
• Self-starter, capable of setting goals and reporting progress against them 
• Attention to detail in a multi-tasking, fast-paced business environment. 
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$65,000—$65,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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