Digital Marketing and Branding Specialist

Omega Hires is a fast-growing and dynamic IT staffing company based in Virginia, USA, having its Offshore recruitment center in Vikhroli (W) Mumbai. We specialize in Digital, Enterprise, and IT staffing.

We are seeking a dynamic and creative Digital Marketing and Branding Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and a passion for creating innovative campaigns.

Job title: Digital Marketing and Branding Specialist 
Timings: 9:30 AM EST to 01:30 PM EST
Location: Remote
Joining: ASAP

Responsibilities:

• Digital Marketing Strategy:
  • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
  • Conduct market research to identify target audiences and industry trends.
  • Analyze website traffic and user behavior to optimize digital marketing efforts.
• Social Media Marketing:
  • Manage and optimize social media channels (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement.
  • Create engaging content, including text, images, and videos, to attract and retain followers.
  • Monitor social media analytics to measure campaign performance and adjust strategies accordingly.
• Content Marketing:
  • Develop and implement a content marketing strategy to attract and retain customers.
  • Create high-quality content, such as blog posts, articles, and whitepapers.
  • Optimize content for search engines (SEO) to improve website visibility.
• Email Marketing:
  • Design and execute effective email marketing campaigns.
  • Segment email lists and personalize messages to improve engagement.
  • Track email campaign performance and analyze metrics.
• Branding and Identity:
  • Develop and maintain a strong brand identity, including logo design, color schemes, and typography.
  • Create brand guidelines and ensure consistency across all marketing materials.
  • Collaborate with designers to create visually appealing marketing materials.
• Paid Advertising:
  • Manage paid advertising campaigns on platforms like Google Ads and social media.
  • Optimize ad campaigns to maximize ROI and minimize costs.
• Analytics and Reporting:
  • Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.
  • Generate regular reports on marketing performance and provide actionable insights.

Qualifications:

• MBA degree in Marketing, Advertising, or a related field.
• Proven experience in digital marketing and branding.
• Strong understanding of  social media marketing.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo).
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team. ¹