Paid Search Analyst (Google Ads)

Compensation: Competitive Starting Wage
Location: United States (Remote Accepted)
Job Title: Paid Search Analyst
Department: Google Ads
Reports to: Paid Search Manager

OMG National, a 34-year-old marketing firm and five-year Inc. 5000 recipient, seeks a data-driven and results-oriented Google Ads Paid Search Analyst to join our growing team. This role focuses on planning, executing, and optimizing paid search campaigns across Google Ads. The ideal candidate will deeply understand paid search strategies, keyword research, and performance tracking. If you are passionate about digital marketing and enjoy working in a collaborative, fast-paced environment, we d love to hear from you.

Essential Duties and Responsibilities

• Plan, launch, and manage Google Ads campaigns across all of Google s Networks such as Search, Display, YouTube, and Discovery, focusing on driving conversions and ROI.
• Conduct thorough keyword research and competitive analysis to identify growth opportunities.
• Write compelling ad copy and create effective landing page strategies to improve Quality Scores and campaign performance.
• Digest and analyze campaign performance post-launch and adapt campaigns to better establish successful KPIs.
• Perform ongoing optimizations, including bid adjustments, A/B testing, and audience targeting refinements.
• Analyze campaign performance data, prepare detailed reports, and provide actionable insights for continuous improvement.
• Stay current with Google Ads platform updates and industry trends to identify new opportunities for client growth.
• Collaborate with cross-functional teams, including SEO and content, to ensure cohesive digital marketing strategies.
• Interact closely with client service and fulfillment teams to drive and communicate performance to the clients.
• Manage multiple client accounts, ensuring each campaign aligns with client goals and budgets.

Qualifications

• 2 years of hands-on experience managing Google Ads campaigns.
• Google Ads Certification (preferred).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking setup.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Excellent communication skills and the ability to work collaboratively in a team environment.
• Experience with CRM or project management tools is a plus.
• Experience with call tracking software such as Call Tracking Metrics or CallRail.
• Spanish proficiency is a plus.
• Organized and detail-oriented with Strong time management skills.

Compensation Hiring

This is a full-time position with a competitive starting wage. Interested applicants should respond to this posting. Please do not call. If an applicant has previously applied to a similar position, we would still encourage the applicant to submit their application.