Senior Specialist, Paid Search & Social

THE AGENCY

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

THE JOB

OMG23 is seeking a Senior Specialist, Search and Social (Planner/Strategist) for our Search and Social team to work on the Walt Disney account. The Specialist, Search and Social is responsible for strategizing and executing paid search (Google / Bing / YouTube) and social (Facebook / Instagram / Twitter / Snapchat / Pinterest) campaigns. He/she will work closely with offline and digital teams to ensure that strategy aligns with overall media goals. Reporting to a Supervisor, this person will be responsible for building ongoing client relationships while working with the production and project/campaign insights team to develop and execute campaigns.

Please note this is a paid media position, not a content creation or social community management role.

Responsibilities Include

• Develop, manage, execute, and report on paid search and social efforts across various search and social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.)
• Including but not limited to: account setup, strategy development, organization, and management
• Create and develop audience targeting to drive incremental improvement
• Demonstrate proficiency with basic bid management and optimizations
• Thorough QA of all campaign executions and reporting
• Report and analyze on key performance indicators and identify opportunities for improvement
• Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives
• Recognize campaign issues and escalate appropriately
• Monitor and optimize campaigns appropriately based on clients’ goals and data analysis
• Able to work and prioritize within timelines, and effectively communicate in both verbal and written
  
  

YOU

We encourage you to apply if the below describes your experience and talents:

• At least 2-3 years of work experience planning, executing and optimizing paid search and paid social marketing campaigns for larger brands, preferably in the Entertainment industry
• Bachelor’s degree – Marketing Degree, Business Degree desired.
• Analytical mindset. Strong problem-solving skills that balance quantitative and qualitative thinking
• Excellent communication skills both written and verbal, able to explain complex concepts clearly with strong presentation skills
• Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
• Demonstrated strong work ethic, time management skills, and ability to multi-task
• Required competency in the following areas:
• Basic understanding of online marketing including SEM and paid social
• Strong Excel skills
  

This is a hybrid role based in Burbank, CA.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$69,000—$75,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

OMG23 is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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