VP, Brand Strategy

Overview

 DDB Health – VP, Brand Strategy

At DDB Health, we’re not just looking for individuals who are experts in the strategic development process, skilled at guiding development of brand strategies and proactive identification of strategic opportunities for the great brands we have the opportunity to care for. We’re looking for leaders. People who have a strategic point of view and are able to communicate it in a persuasive manner to co-workers and clients. Vocal advocates for strategic and creative thinking that champion collaborative work environments. Individuals motivated to solve problems and generate ideas that inspire everyone around them. If this sounds like you, and you’re looking to join a growing, dynamic team, please read on…

Title: VP, Strategy

Location: New York, NY

Department/Discipline: Brand Strategy

 Responsibilities:

• Become the strategic brand steward across multiple clients/brands by leading clients to develop and deploy breakthrough brand strategies
• Understand and lead activation of resources to execute brand strategies via an omnichannel approach
• Ability to both lead with a point of view and actively listen to drive alignment across team and clients
• An active participant in strategic client meetings, providing a clear and supported point of view
• Works collaboratively across departments as a core team member
• Perform landscape assessment:
• Maintains deep understanding of the market opportunity, competitive dynamics, clinical landscape, customer segments, customer motivators/barriers, and brand differentiators for assigned brands
• Identify and Define Unmet Needs:
• Demonstrates curiosity in always seeking the “why” in order to identify unexpected insights that will drive market change
• Brand Planning Structure Development:
• Defines unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the lifecycle of the brand'
• Designs and moderates key strategic working sessions with clients
• Campaign Development and Assessment:
• Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
• Perseveres in nurturing and championing the “bold creative idea”
• Supports client market research needs, providing input to client’s research vendor on design and generating actionable insights from the research

Experience:

• Experience with rare diseases and/or oncology strategy strongly preferred.
• 5 years in healthcare communications
• Management of launch and mature brand strategies
• Understanding of the requirements associated with omnichannel marketing and its potential impact on strategy
• Enthusiastic about understanding new disease categories and treatments
• Ability to “connect the dots” across inputs to generate organic business opportunities
• Clear and concise verbal and written communications
• Passion for creating BOLD work that propels behavior change and drives improved health
• In person client travel may be required

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States.   Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $138,000 - $191,000

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. 

Our Values

At DDB Health, we believe health can’t wait. The pace of healthcare is accelerating—and we love it. That is why at DDB Health, we DARE TO DO BOLDLY. We believe there’s nothing more important than health, and we need to stay a step ahead in order to achieve it. Our agency of courageous, curious, generous and gritty people are committed to solving the toughest health challenges. Through our omnichannel creative approach, we inspire our customers to take bold action that advances health. Inclusivity:We, at DDB Health, are an inclusive home. We believe that every voice matters, and we aim to reflect the world around us. Together, we can boldly tackle every health communication challenge with diverse thought and enhanced perspective.Flexibility (new):At DDBH we have a flexible hybrid working environment with employees able to split their time between the Soho headquarters and their home office, Friday afternoons free of meetings, Summer Fridays, and other perks and arrangements that enable our people to do their best work.  We strive to be our boldest and best no matter where we are each doing our work – either with our clients, from home, or from the office.DDB Health is a global network of healthcare communications companies dedicated to helping clients use creativity—and creative technology—as a force for good health. Through deep insight into customers, channels, and behavior, DDB Health creates meaningful change on behalf of important healthcare brands.

Salary : $138,000 - $191,000