What are the responsibilities and job description for the Director, Analytics position at Omnicom Media Group US Annalect?
About Annalect
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect's 2,000 innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.
Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Position Overview
As a Director on Annalect's Analytics team, you will be tasked with aiding in the transformation of vast data sets into compelling and actionable insights. You will also work closely with leadership to manage resources, implement process improvements, and participate in cross-channel analyses. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client's marketing strategy.
Key Responsibilities
- Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
- Generate and communicate clear, compelling data analysis with actionable insights; construct insightful narratives through sophisticated analytic techniques.
- Support the organization in analytics capabilities, including data visualization; campaign dashboarding, reporting, and data services.
- Provide cross-agency data and analytic leadership in execution teams across task orders to continuously drive collaboration and consistency across all marketing science resources
- Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
- Assisting in the development of audience analytics, through audience & segmentation consistencies, research collaboration and insights extending performance reporting approach for audience insights
- Help develop and understand complex cross-channel marketing measurement plans.
- Partner and collaborate with other departments to develop consistent and standardized views of marketing performance and reporting.
- Work with channel partners and analytics leads to connect channel performance insights into program level performance deliverables
- Evaluate effects on marketing optimizations across different and disparate marketing channels.
- Communicate deep analytics insights in a client-friendly way.
Required Skills And Qualifications
Preferred Skills & Qualifications
Perks of working at Annalect
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD / LTD insurance benefits.
Compensation Range
119,000-$170,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Annalect, a division of Omnicom Media Group is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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Salary : $119,000 - $170,000
