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Temporary Associate Director, Experience Planning

Omnicom Media Group US H&S
New York, NY Temporary
POSTED ON 1/19/2025
AVAILABLE BEFORE 4/17/2025

The Company :

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Overview

As an Associate Director on our Experience Planning team, you will have exposure to every aspect of the client's businesses - from marketing, to revenue, to retail partnerships. The ideal candidate is someone who embodies the Hearts & Science culture - someone who is driven, curious, solution-oriented, and willing to hit 'refresh' on antiquated planning structures.

Qualifications

  • 5 years of experience in media planning
  • Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
  • Proven, strong team management, interpersonal communication, and collaboration skills
  • High level of competency in Account Management and client service
  • A thorough understanding of marketing communication channels (including digital)
  • Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
  • Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
  • Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
  • Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
  • Strong knowledge of and skill using syndicated interactive research applications and ad serving
  • Excellent presentation skills
  • Proven analytical, strategic thinking and communication skills

Responsibilities

  • Build sound strategic frameworks that ladder up to client business goals
  • Provide excellent client service by being responsive, accountable and detail oriented
  • Be the voice for creating great work
  • Bring proactivity and leadership to the clients and the team
  • Maintain communication and develop strategic partnerships with key partners - clients, partner agencies, peers, etc.
  • Manage planning process and resources
  • Manage, mentor, and motivate direct reports in order to encourage their professional development while providing daily supervision and guidance
  • Set the tone and strategic direction of the team; built around growth and application of learnings
  • Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
  • Own consumer insights and inspire tactical representations of strong, clear media strategies
  • Identifying opportunities for cross-platform deals when appropriate
  • Providing point-of-view on various media in the marketplace
  • Understand and direct multiple user touch points that can influence creative and messaging strategies
  • LI-KW2

    This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD / LTD insurance benefits.

    Compensation Range

    100,000-$115,000 USD

    This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

    Hearts & Science is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

    Review Our Recruitment Privacy Notice

    Salary : $100,000 - $115,000

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