What are the responsibilities and job description for the Senior Media Strategist position at Omnicom Media Group US?
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE : OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
Location : New York, Chicago, or Jacksonville Florida - this is a hybrid tole with in-office requirements
Reports to : Associate Director of Media
The Impact
The Sr. Media Strategist will be a key individual contributor within a dynamic media team, responsible for driving end-to-end campaign execution. A self-starter, they will manage projects independently while collaborating cross-functionally to deliver exceptional media strategies for clients. With a strong passion for data and insights, this role requires a strategic thinker who thrives on optimizing performance and leveraging insights-driven strategies to fuel continuous growth.
Responsibilities
Develop and execute localized multimedia strategies to engage target audiences and drive measurable resultsOptimize campaigns to enhance brand and performance metrics, maximizing ROAS, and fostering long-term consumer relationshipsDesign testing frameworks that integrate audience segmentation, local market factors, channel strategy, and key consumer touchpointsAdapt to local market dynamics by tracking economic shifts, competitor actions, seasonal variations, inventory managements, and price optimizationProactively collaborate with client teams and measurement experts to assess channel effectiveness and identify opportunities for performance improvementsPerform post-campaign analysis to compare media metrics with business outcomes and optimize future strategiesTranslates cross-functional insights into actionable media recommendations that boost campaign effectivenessQualifications
Deep expertise in both traditional and digital advertising, with a proven ability to manage multiple projects in a fast-paced environmentResults-oriented strategist with a passion for driving media and business outcomesAnalytical, detail-focused, and skilled negotiator, adept as turning media data into actionable insightsHighly adaptable and flexible in dynamic situationsExperience in managing cross-platform media investments within local DMAsProficient in Microsoft Office Suite, STRATA, Core Direct, and Nielsen tools
Education :
BA / BS in marketing, advertising, communications, or related field
Years of Experience :
5 years of proven analytical skills, including a strong understanding of the creation and management of strategic media plans and budgetary stewardship
LI-KW1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD / LTD insurance benefits.
Compensation Range
70,000-$80,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Omnicom Media Group is An Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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