Senior Analyst, Primary Research

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

OMG Research is seeking a creative and motivated full-time Sr. Research Analyst within the Primary Research team. This role will primarily focus on research within the entertainment vertical. The key functions of this team include client-specific research, Agency and partnership proprietary thought-leadership research on timely consumer and/or media-related topics specific to shifts in consumer sentiment and behavior, and new business research initiatives.

Innately curious with a passion for understanding consumer trends, the Sr. Research Analyst will be responsible for assisting in designing and executing primary research from project inception through analysis. This role will also include selecting the appropriate qualitative or quantitative research methodology and supporting techniques to meet business objectives. The Sr. Research Analyst will work closely with his/her team members to help internal and external clients crystallize their research objectives and learn how to develop appropriate research designs, will assist in the development of the research instrument (i.e., discussion guides, questionnaires, etc.), and will work closely with vendors and internal project team members to ensure the successful execution of the research.

The Sr. Research Analyst will be involved in various aspects of the research process, which includes research (and sample) design, writing surveys and other data collection tools, managing project fieldwork, and liaising with vendors to ensure project timings and proposal are adhered to, analyzing collected data and charting/displaying data for reports/infographics/decks. Additionally, the Sr. Analyst should understand data analysis and interpretation and will learn how to develop data insights and implications, as well as learn how to use data to tell a compelling story.

Key Responsibilities

• Coordinating and executing the fundamentals of research projects with precision and quality-control, working within project timelines, and working closely with team members
• Supporting team members in designing surveys and developing discussion guides
• Translating complex datasets into succinct findings and condensing insights from the data into coherent narratives
• Conducting initial data charting for final reports
• Scheduling and coordinating internal and external resources to meet project goals
• Keeping the pulse on new methodologies/techniques in market and media research
• Keeping abreast of all media, digital, and cultural trends – especially within the Entertainment vertical
  
  

Required Skills

• Demonstrate strong curiosity in media trends and consumer behavior
• Expected to develop a survey which demonstrates an understanding of questionnaire flow, question types, programming logic to achieve research objectives
• Critical thinking skills, must be able to analyze and interpret data
• Adhere to timelines while being involved in multiple projects
• Work well under pressure and meet deadlines
• Expected to be proactive and proficient across all areas of the research process
• Work independently and as part of a team
• Manage details precisely
• Demonstrate excellent organizational skills
• Communicate clearly and effectively with words, numbers, and data visualizations
  
  

Education & Experience

• Minimum of a Bachelor’s degree; advanced degree helpful
• Familiarity with tracker methodologies and survey panels
• Expertise with communication and research tools including word processing, spreadsheet, presentation, and analytics (e.g., SPSS, SAS, R)
• Familiarity with building crosstabs in survey data management platforms
• Familiarity with behavioral datasets in conjunction with quantitative survey data is a plus
• A minimum of 2-3 years of experience within either Market, Consumer, Social Science, Media, Entertainment, or Advertising research industries
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$65,000—$80,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Review Our Recruitment Privacy Notice