Copywriter III

Our client operates at the crossroads of energy and home services, fueled by the vision of a smarter, cleaner future. Committed to developing groundbreaking solutions, they aim to streamline their customers’ lives by providing energy, protection, and smart services for their homes and businesses.

Craft engaging content, including headlines, persuasive body copy and calls-to-action for a variety of marketing communications media (e.g., web, digital display, social, print, radio, video/TV and direct mail) targeted and personalized toward prospective and current retail customer segments with different needs.

Must have an ability to write in several styles and juggle multiple projects at once. Must display strategic, tactical and campaign-oriented thinking, as well as the ability to grasp complex subject matter and translate it into compelling copy for the average consumer in everyday language. Showcase comfort with authoring content that incorporates SEO, data-driven and persona-based insights. Adhere to brand standards and take initiative / ownership of projects.

Essential Duties/Responsibilities:

• Write high-converting retail marketing communication aligned with our brand voice(s) across various media.
• Create personalized content for prospective and current customers, as needed, in various stages of the sales funnel.
• Collaborate with creative team to produce customer-facing material that is on-brand and adheres to strategy.
• Grasp technical concepts and product details while making them easy to understand for the audience.
• Translate creative briefs into understandable and compelling assets.
• Participate in strategy discussions and provide creative solutions.
• Effectively present work to and incorporate feedback from senior-level reviewers, including legal and regulatory input.
• Update all relevant webpage content through Adobe Experience Manager. Training will be provided in this system, as needed.
• Research clients, competitors, industry trends and internal products/services relevant to the communications project.
• Collaborate with designers to develop creative concepts.
• Proofread materials for colleagues and provide quality control.
• Ensure consistency and maintain brand integrity and compliance among all creative copy

Minimum Requirements:

• 5 years professional marketing communications / advertising copywriting experience in an agency, in-house creative group or similar setting
• Bachelor’s degree in Marketing, English, Journalism, Communications, Advertising or related field
• Portfolio of marketing and advertising copywriting work

Preferred Qualifications:

• Portfolio of marketing and advertising copywriting work, ideally including digital, web, print, social media and short- and long-form copy
• Proven ability to develop and execute marketing and advertising concepts and campaign themes across variety of media
• Proficiency in Microsoft Office and Microsoft Excel
• Familiarity with web content management systems, such as Adobe Experience Manager and experience with browser-based project management systems a plus

Additional Knowledge, Skills and Abilities:

• Promotes collaboration
• Excellent written and oral communication skills
• Can present and sell an idea effectively to gain buy-in
• Displays confident editorial skills with an eye for typos, misspelled words, confusing syntax and grammatical errors
• Practices strong organizational and time management skills with a strong attention to detail
• Openly communicates with teammates regarding project expectations, needs, issues and timelines
• Provides creative solutions based on sound strategy and thoughtful tactics
• Exhibits exemplary business acumen and problem-solving skills
• Adapts quickly to a changing work environment, including working remotely
• Feels comfortable completing both team-oriented and autonomous tasks
• Multitasks and delivers in a time-sensitive environment
• Displays self-motivation and sets high personal goals
• Shows proven ability to meet deadlines
• Possesses excellent communication skills
• Has a curious attitude and an appetite to learn
• Can manage a project timeline
• Can write quickly when needed or push an idea further when needed; has the instincts to know the difference