Director, Gifting and Uniforms - FIFA World Cup 26™

Who We Are

On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Role And What You’ll Do

We are looking for a creative and highly organized Entertainment Director to lead the entertainment strategy and execution across all premium guest lounges during the FIFA World Cup 2026. The tournament will be held in 16 stadiums across the United States, Mexico, and Canada, each featuring multiple hospitality lounges ranging from village type format to VVIP suites. The Entertainment Director will be responsible for curating unique, high-quality entertainment experiences tailored to each market, coordinating performers and suppliers, and managing regional entertainment managers, as well as staff on-site.

Key Responsibilities

• Define the overall gifting strategy and concept in line with FIFA guidelines and brand positioning.
• Curate meaningful, high-quality gift selections tailored to different guest tiers and lounge types.
• Identify, negotiate, and contract with local and international suppliers and manufacturers.
• Lead the design and production of custom-branded gift items, including packaging and presentation.
• Develop a comprehensive logistics plan for gift storage, transport, inventory management, and timely delivery to all 16 stadiums.
• Collaborate closely with Lounge Managers and Logistics teams
• Implement strict quality control processes across all gifting elements.
• Build and manage a team of Regional Gifting Coordinators to supervise operations in each host country.
• Manage budgets, vendor contracts, production timelines, and compliance requirements.
• Lead the creative development and functional design of hostess uniforms, ensuring they reflect FIFA brand standards while offering comfort, elegance, and practicality.
• Oversee the full production process, including material selection, sizing strategy, fittings, and quality control.
• Develop and execute a comprehensive distribution plan to ensure timely delivery of uniforms to all 16 stadiums across the USA, Mexico, and Canada.
• Establish and manage a partnership with a professional cleaning service provider in each country to ensure uniforms are properly laundered after each match day.
• Create and implement a post-event strategy for uniform collection, recycling, donation, or repurposing in a sustainable and responsible manner.
  
  

You Have These

• Minimum 5–7 years of experience in premium gifting, brand merchandising, or event production.
• Strong creative vision combined with logistical and operational acumen.
• Proven experience managing large-scale programs for global events or luxury brands.
• Excellent vendor management and negotiation skills.
• Strong attention to detail and ability to manage multiple timelines.
• Fluent in English; Spanish and/or French is a strong asset.
• Willingness to travel frequently across the USA, Mexico, and Canada.
  
  

We’d Love If You Also Have These

• Experience with major sporting or international cultural events.
• Background in luxury hospitality, production, or brand activations.
  
  

Travel

• Travel will be required across USA, Canada and Mexico
  
  

Working Conditions

• Fixed Term Position
• Non regular working hours
• Willingness to work on weekends
• Hybrid system