Conversion Rate Optimization Manager

Who we Are

Oncourse Home Solutions (OHS) is a people-centric, $400M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.6 million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.

As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home, we safeguard essential systems like plumbing, heating and cooling, appliances, power surge protection, hot water heaters, and interior electrical components. Outside the home, we ensure the protection of vital lines, including water, gas, wells, sewers, electric, and septic systems. We primarily go to market B2B2C, partnering mostly with water / gas / electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water / gas / electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers don't have to. We view every day as an opportunity to step up, step out, and remind others that we are in this together, to stay on course.

We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to of race, sex, gender identity, sexual orientation, color, pregnancy status, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting talented applicants and retaining top talent while providing an employment experience that is free from discrimination, retaliation, and / or harassment.

Position Summary

We're seeking a Conversion Rate Optimization Manager to join our growing team.

The Conversion Rate Optimization Manager will be responsible for developing and executing strategies to improve the conversion rate on Oncourse Home Solutions' websites and other digital properties. Working closely with our Marketing, Product, Technology, and Analytics teams, you will analyze user behavior, conduct A / B testing, and optimize content, design, and user flows to drive customer engagement and acquisition. A key role in our digital transformation, you will develop a testing strategy, maintain the associated roadmap, and socialize learnings and strategies to partners within the organization. You will be our expert on trends, technologies, and opportunities to improve our user experience and conversion rate.

This role is based in Naperville, IL office. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.

Responsibilities include but are not limited to :

• Build and test high-converting landing pages and digital experiences both on your own and in partnership with internal and external teams, for leads across our main marketing channels.
• Create and manage roadmap of hypotheses will support a program of learnings about our digital experiences and our customers that you will socialize and test to maximize their leverage.
• Support our expansion in both longstanding and new marketing channels, helping to expand our new customer pool, drive improved lifetime values and decreased acquisition costs.
• Drive instrumentation and reporting for customer progress from online acquisition to conversion and abandonment.
• Self-serve reports from analytics platforms and communicate insights to cross-functional stakeholders.

We're Excited If This Is You

Experience and Qualifications of the Role

Computer Skills Needed to Perform the Job

Education

Bachelor's Degree in Marketing Analytics or equivalent experience required.

Certificates, Licenses, Registrations

N / A

Join our SUPER Team and Enjoy Amazing Benefits!

Competencies

Action Oriented : Enjoys working hard; is action oriented and full of energy for the things that he / she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.

Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Decision Quality : Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his / her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.

Drive For Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Priority Setting : Spends his / her time and the time of others on what's important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.

Problem Solving : Is tolerant with people and processes; listens and checks before acting; tries to understand the people and the data before making judgments and acting; waits for others to catch up before acting; sensitive to due process and proper pacing; follows established process.

No external recruiter or agency calls / communication will be accepted. Qualified candidates should apply online.