What are the responsibilities and job description for the Senior Manager, Growth Marketing position at Oncourse Home Solutions?
Who We Are
Oncourse Home Solutions (OHS) is a people-centric, $450M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.8 million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse SUPER’—Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don’t have to.
As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
Reporting to the Vice President of Strategy & Growth, the Senior Manager of Growth Marketing will focus primarily on developing and executing OHS cross-sell strategy. This will include ownership over existing cross-sell campaigns as well as innovation focused on new campaigns and go-to-market strategies to drive add-on purchasing behavior.
The Growth Marketing Senior Manager will collaborate closely with internal teams across the business to drive cross-sell strategy and activation – this requires a general manager-mindset to take ownership of all aspects of cross-sell marketing. This includes optimizing customer journeys, tracking performance, identifying anomalies & trends, and testing new marketing strategies across channels – with a focus on direct mail and email and in close collaboration with performance marketing teams.
This Hybrid role is based in our Naperville, IL office. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (generally T-TH in office and M & F remote) is required.
Responsibilities include but are not limited to:
Bachelor’s Degree Or Equivalent Experience Required, MBA Preferred.
We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $96,250 to $138,750 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.
Our benefits include but are not limited to: healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.
Join our SUPER Team and Enjoy Amazing Benefits!
Drive for Results- Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Strategic Agility- Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Customer Focus- Is dedicated to meeting the expectations and requirements of internal and external customers; gets firsthand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Innovation Management- Is good at bringing the creative ideas of others to market; has good judgment about which creative ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace.
Intellectual Horsepower- Is bright and intelligent; deals with concepts and complexity comfortably; described as intellectually sharp, capable, and agile.
Comfort Around Higher Management- Can deal comfortably with more senior managers; can present to more senior managers without undue tension and nervousness; understands how senior managers think and work; can determine the best way to get things done with them by talking their language and responding to their needs; can draft approaches likely to be seen as appropriate and positive.
Oncourse Home Solutions (OHS) is a people-centric, $450M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.8 million customers across the U.S. Our mission is to create lasting value for our customers and our partners by helping homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to our customers and our partners by becoming the most trusted and reliable home solutions organization in the market. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home we protect critical aspects of home function such as plumbing, heating and cooling, appliances, power surges, hot water heater, and interior electrical. Outside the home we provide protection for critical lines (water, gas, wells, sewers, electric and septic). We primarily go to market B2B2C, partnering mostly with water/gas/electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water/gas/electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse SUPER’—Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers and partners don’t have to.
As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
Reporting to the Vice President of Strategy & Growth, the Senior Manager of Growth Marketing will focus primarily on developing and executing OHS cross-sell strategy. This will include ownership over existing cross-sell campaigns as well as innovation focused on new campaigns and go-to-market strategies to drive add-on purchasing behavior.
The Growth Marketing Senior Manager will collaborate closely with internal teams across the business to drive cross-sell strategy and activation – this requires a general manager-mindset to take ownership of all aspects of cross-sell marketing. This includes optimizing customer journeys, tracking performance, identifying anomalies & trends, and testing new marketing strategies across channels – with a focus on direct mail and email and in close collaboration with performance marketing teams.
This Hybrid role is based in our Naperville, IL office. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (generally T-TH in office and M & F remote) is required.
Responsibilities include but are not limited to:
- Identify opportunities to implement new, and refine existing, growth strategies to improve cross-sell and up-sell marketing taking a holistic view of the customer experience.
- Analyze data and prepare and present quarterly and monthly business reviews to deliver insights, trends, and key takeaways of all cross-sell marketing campaigns, working in partnership with commercial finance, business intelligence and marketing analytics. Obtain the necessary visibility to manage cross-sell efforts on a daily, weekly, monthly and longer-term basis. Build accurate campaign forecasts – ensure they reflect all known inputs and variables. As we test new cross-sell tactics, ensure that we are instrumenting measurements and controls so that we can gauge our success.
- Analyze performance trends and collaborate with cross-functional stakeholders to diagnose and proactively address issues or anomalies. Leverage customer data and market insights to refine marketing strategies and identify growth opportunities.
- Test and validate new marketing strategies to upsell and/or cross-sell existing customers into additional products, including bundled offers, loyalty offers, and outbound dialing campaigns. Lead A/B testing to refine initiatives and improve conversion rates.
- Partner with brand team to operationalize the customer value proposition – this includes key customer messages to help purchasers understand why having warranty products is important, as well as the breadth and depth of our home warranty product offerings. Cascade key value messaging across all touchpoints along the customer journey.
- 5 years of experience in growth marketing, performance marketing or product marketing (B2B2C experience a plus).
- Proven track record of successfully developing growth marketing plans / roadmaps, executing strategies, evaluating / measuring impact and achieving measurable growth.
- Experience managing (or closely influencing / navigating) a P&L. Strong analytical skills, comfortable using BI tools (Looker experience is a plus) to build reports and extract data. Experience in Excel for analysis and modeling is highly desirable.
- Expert knowledge of marketing processes, creative & marketing campaign execution (traditional and digital).
- Proficiency in analytics tools (Google Analytics, Tableau, etc.) and marketing platforms (HubSpot, Salesforce.).
- Experience with loyalty programs and cross-selling / up-selling techniques.
- Consulting and/or start-up experience a plus.
- Comfortable operating independently – a confident problem solver, self-starter and communicator who is comfortable influencing others, including C-level executives.
- Strong business acumen, analytically driven and detail-oriented with a roll-up-your-sleeves mentality.
- Proficiency in Microsoft Office Suite (Word, Excel)
- Proficiency in Looker (or similar BI / data analytics platforms)
Bachelor’s Degree Or Equivalent Experience Required, MBA Preferred.
We offer a compelling total rewards package that includes a competitive base salary and comprehensive benefits to support your total wellbeing. The base pay range for this position is $96,250 to $138,750 USD Annual. The specific pay offered will depend on qualifications, experience, education and skill set. The compensation offered may also include an annual performance-based bonus, sales incentive plan or commission target.
Our benefits include but are not limited to: healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement. Exact compensation may vary based on skills, experience, and location.
Join our SUPER Team and Enjoy Amazing Benefits!
- Competitive Compensation: We value your hard work and are proud of our competitive pay for performance philosophy.
- Comprehensive Health Coverage: Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.
- 401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan.
- Defined Contribution Arrangement: 5.25% of employee annual income contributed to your retirement plan, yearly up to 7,875 dollars.
- Generous Paid Time Off: Take the time you need to recharge and relax.
- Education Assistance Program: Invest in your growth and development with our support.
- FSA/HSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses.
- Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being.
- Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.
Drive for Results- Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Strategic Agility- Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Customer Focus- Is dedicated to meeting the expectations and requirements of internal and external customers; gets firsthand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Innovation Management- Is good at bringing the creative ideas of others to market; has good judgment about which creative ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace.
Intellectual Horsepower- Is bright and intelligent; deals with concepts and complexity comfortably; described as intellectually sharp, capable, and agile.
Comfort Around Higher Management- Can deal comfortably with more senior managers; can present to more senior managers without undue tension and nervousness; understands how senior managers think and work; can determine the best way to get things done with them by talking their language and responding to their needs; can draft approaches likely to be seen as appropriate and positive.
Salary : $96,250 - $138,750
