What are the responsibilities and job description for the Senior Manager, Partner Marketing position at Oncourse Home Solutions?
Who we Are
Oncourse Home Solutions (OHS) is a people-centric, $400M organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.6 million customers across the U.S. Our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to all by becoming the most forward-thinking and community-driven home solutions organization of the 21st century. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected, and supported.
As a US-based warranty provider, we provide expertise in safety and homecare to our customers. Our integrated solutions meet customer needs both inside and outside the home. Inside the home, we safeguard essential systems like plumbing, heating and cooling, appliances, power surge protection, hot water heaters, and interior electrical components. Outside the home, we ensure the protection of vital lines, including water, gas, wells, sewers, electric, and septic systems. We primarily go to market B2B2C, partnering mostly with water / gas / electric utilities and municipalities to offer our product leveraging their brand for marketing and often adding our subscription fee to the water / gas / electric bill itself. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an 'Oncourse SUPER'-Successful, United, Progressive, Empathetic, Reliable. SUPERs get it done. We sweat homeownership so our customers don't have to. We view every day as an opportunity to step up, step out, and remind others that we are in this together, to stay on course.
We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to of race, sex, gender identity, sexual orientation, color, pregnancy status, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. Oncourse Home Solutions is committed to recruiting talented applicants and retaining top talent while providing an employment experience that is free from discrimination, retaliation, and / or harassment.
Position Summary
The Senior Manager, Partner Marketing is responsible for driving partner marketing efforts for key accounts at Oncourse Home Solutions.
Reporting to the Vice President of Strategy & Growth, the Sr. Manager of Partner Marketing will develop comprehensive, multi-channel marketing plans for our biggest partners - determining the right tactics, cadence, messaging and lead products for their markets. This includes optimizing proven marketing strategies, as well as proposing new channels / tactics to unlock partner growth.
This role will collaborate closely with Growth, Product / Pricing and Account Management teams to drive cross-functional marketing efforts and requires a GM-mindset to take ownership of all aspects of partner-level marketing strategy across multiple channels (including, but not limited to, direct mail, digital and social).
This role is based in our Naperville, IL office. A regular in-office hybrid model (generally T-Th in office, M&F remote) is required, as our office environment is a key driver of our company culture and employee experience.
Responsibilities include but not limited to :
- Develop comprehensive, multi-channel marketing plans at the partner-level - determine the right tactics, cadence, messaging and lead products for each partner market.
- For proven marketing strategies, tailor creative / marketing messaging to resonate with specific partners (and their customers).
- For new marketing strategies, develop a marketing innovation roadmap - informed by what we've tested in the past, what our competitors are testing, industry trends / shifts, and partner priorities.
- Create and implement co-branded marketing programs, campaigns, and promotions that leverage partner strengths and expand market reach.
- Drive cross-functional efforts (with support from Marketing, Partner Management, Product and Pricing teams) to propose and unlock new marketing channels / approaches (for example : digital acquisition flows, social campaigns, PR / endorsements).
- Monitor and proactively manage partner-level marketing performance to understand which strategies are working (or not working) and guide decisions on future campaigns.
- Partner with Commercial Finance to build accurate campaign forecasts and ensure they reflect all aspects of the partnership (including competitive dynamics, and new marketing levers where proven).
- Collaborate closely with the Product and Pricing teams to align on customized go-to-market strategies to acquire and cross-sell / up-sell customers.
We are excited if this is You :
Experience
Education
Bachelor's degree required; MBA preferred
Certificates, Licenses, Registrations
Join our SUPER Team and Enjoy Amazing Benefits!
Competencies :
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets firsthand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Intellectual Horsepower : Is bright and intelligent; deals with concepts and complexity comfortably; described as intellectually sharp, capable, and agile.
Comfort Around Higher Management : Can deal comfortably with more senior managers; can present to more senior managers without undue tension and nervousness; understands how senior managers think and work; can determine the best way to get things done with them by talking their language and responding to their needs; can draft approaches likely to be seen as appropriate and positive.
