Direct Response Marketing Manager

About the Role:
One Day Doors & Closets, the largest company of its kind in North America, is seeking a results-driven Direct Response Marketing Manager to help drive growth across our 70 locations nationwide. This role requires a dynamic leader with expertise in media buying, negotiation, guerilla marketing, traditional media, digital marketing, and social media marketing. The ideal candidate will play a critical role in developing performance-based campaigns, working closely with our sales teams and franchisees to ensure success at every level.

If you have hands-on experience creating and executing response-driven marketing strategies and want to make an impact on a national scale, this is the opportunity for you. Experience in home services or home improvement products is a strong plus!

Key Responsibilities:

• Strategic Marketing: Develop and execute omnichannel direct response marketing campaigns tailored to drive leads and sales across 70 One Day Doors & Closets locations.
• Creative Development: Create high-converting marketing assets, including landing pages, ads, emails, videos, and social content, with a focus on delivering measurable results.
• Media Buying & Negotiation: Plan, negotiate, and manage media buys across digital, traditional, and guerilla marketing channels to maximize ROI.
• Collaboration with Sales: Work closely with sales teams to ensure marketing strategies align with sales goals, helping locations convert leads into appointments and drive revenue growth.
• Dealer & Franchisee Support: Partner with franchise owners and dealers to develop scalable marketing programs, providing tools, strategies, and training to enhance local success.
• Optimization & Analytics: Continuously analyze campaign performance, leveraging data to refine targeting, messaging, and creative for maximum efficiency.
• Testing & Iteration: Implement A/B testing to improve conversion rates and refine customer journeys, ensuring that campaigns are consistently optimized for success.
• Industry Trends: Stay ahead of the curve by identifying emerging marketing trends, best practices, and new opportunities to enhance One Day Doors & Closets’ national presence.
• Performance Reporting: Track, measure, and report on key performance indicators (KPIs) for corporate and local marketing efforts, providing actionable insights to leadership and franchisees.

Qualifications & Experience:

• 5 years of hands-on experience in direct response marketing, media buying, and campaign management across digital and traditional platforms.
• Proven track record in driving measurable growth through performance-driven marketing strategies.
• Expertise in Google Ads, Meta Ads, programmatic DSPs, email marketing, and social media marketing.
• Strong knowledge of data analytics tools, including Google Analytics, CRM platforms, and marketing automation tools.
• Experience in the home improvement or DTC industry and familiarity with working alongside dealers or franchisees is highly preferred.
• Exceptional project management and organizational skills, with the ability to handle multiple campaigns across 70 locations.
• Proven ability to develop creative, engaging, and high-converting marketing assets.
• A data-driven mindset with a focus on performance metrics and ROI-driven decision-making.
• Strong interpersonal and communication skills, with the ability to build relationships with franchisees, sales teams, and corporate leadership.

Why Join One Day Doors & Closets?
One Day Doors & Closets is revolutionizing the interior door replacement market with revolutionary 3D measuring technology and unique marketing systems and technology. With 70 locations across the U.S. and thousands of 5-star reviews, we are committed to innovation, quality, and customer satisfaction.

As part of our team, you’ll have the opportunity to help create this new market and make a significant impact by driving nationwide growth, working alongside many locations across the US, and leading the charge in redefining the home improvement industry.

If you’re passionate about direct response marketing, eager to drive a new market though powerful marketing with a national network, and ready to deliver results, we’d love to hear from you!

Compensation:

$70k to 110k per year - BOE

Job Type: Full-time

Pay: $70,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: In person

Salary : $70,000 - $110,000