What are the responsibilities and job description for the Chief Marketing & Sales Officer | International Immersive Hospitality Brand | NYC position at One Haus Recruiting?
Title : Chief Sales & Marketing Officer
Location : New York City
Company : Elevated Entertainment Brand
Position Overview :
We are seeking a seasoned Sales and Marketing expert to lead our digital and in-venue strategies, driving customer acquisition and optimizing sales across all platforms. This role will focus on growing ticket sales through digital channels and creating impactful marketing campaigns that engage both online and in-venue audiences. You will oversee ecommerce and brick-and-mortar initiatives, ensuring alignment for revenue growth and brand awareness.
Key Responsibilities :
- Develop and execute comprehensive marketing strategies, including brand management, digital marketing, customer acquisition, sales alignment, and market research, ensuring cohesive messaging and revenue growth across all channels.
- Lead a digital strategy focused on customer acquisition and ticket sales through ecommerce platforms and websites.
- Manage online sales platforms (similar to Shopify) for ticket sales, ensuring seamless customer experience and accurate ROI tracking.
- Oversee the sales function, managing proactive and reactive sales teams focused on high-value corporate bookings and events.
- Build and execute strategies that integrate ecommerce and brick-and-mortar goals, maintaining cohesive brand messaging across all touchpoints.
- Lead initiatives to raise brand awareness, focusing on Company unique, entertainment-driven venues and exceptional guest experiences.
- Manage digital marketing programs, including email campaigns, paid media, SEO, and social media, to maximize reach and engagement.
- Develop and oversee group sales strategies and discretionary in-venue event sales to drive additional revenue.
Qualifications :
Ideal Candidate Profiles :
CMOs / CROs from Entertainment and Event Venues
Candidates with experience in experiential entertainment venues (e.g., mini-golf, bowling alleys, escape rooms), festivals, concert venues, or interactive event spaces. They should have a strong understanding of customer acquisition and ticket sales in leisure-driven environments.
Ecommerce Leaders from Ticket-Based Businesses
Candidates with a background in ecommerce, particularly those who have managed ticket-based businesses such as events, festivals, or entertainment concepts. Experience in converting website traffic into high-cost ticket sales is crucial.
Retail Marketing Executives with Hybrid Online & In-Store Expertise
Candidates from online retail businesses who are adept at translating online marketing strategies into real-world foot traffic and sales. Omnichannel experience integrating online and in-person sales is highly desirable.
