Marketing Coordinator - One World Observatory

The Marketing Coordinator works as part of a team to support key marketing functions that support ticket sales to One World Observatory. The position will lead development and execution of digital content strategies including end-to-end management of social media channels, drive efficient project management of various activations, support attraction product and pricing strategies, act as liaison to operations, and perform other duties as requested. The position is responsible for managing multiple concurrent projects under the advisement and guidance of the Director, Marketing.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Digital Marketing:
  • Assist with day-to-day communication with outside agency contact
  • Formulate communication strategies to support the various lines of business including ticket sales, restaurant covers, and private event leads
  • Support with end-to-end management of social media channels.
  • Harness the power of storytelling to create and curate compelling content across diverse social media platforms with a focus on Instagram, LinkedIn, and YouTube
  • Monitor and analyze social campaign performance and suggest improvements
  • Develop the content and deployment schedule for email marketing

• Project Management:
  • Work as an internal “account manager” for various business units, departments and with third parties and external agencies
  • Project manage activations including program development, collateral needs, and promotional touchpoints
• Departmental Reporting:
  • Support departmental reporting across all marketing efforts including digital marketing, promotions, and PR
  • Track effectiveness of campaigns and identify optimization efforts

SUPERVISORY RESPONSIBILITIES

n/a

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree required
• 2-3 years professional experience in marketing communications or product marketing
• Thorough understanding of marketing and branding; project management experience a plus
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience with Google Analytics, social analytics, CMS platforms, and email platforms is a plus
• Previous experience using a project management tool – such as Asana or Monday. Comis highly preferred
• Experience with Adobe Creative Cloud applications, mainly Photoshop, InDesign, Acrobat, and Illustrator is a plus

SKILLS AND ABILITIES

• Excellent copywriting and proofreading skills
• Strong creative aptitude, interpersonal and analytical skills
• Must work well in a fast paced, team-oriented environment
• Ability to take constructive criticism and change direction to suit operational needs

COMPENSATION

$27.50/hour and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.

WORKING CONDITIONS

Location: On Site (One World Observatory / New York City)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Occasional evening or weekend hours may be required.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Experience

• 2 - 3 years: Time spent in like/similar role

Education

• Bachelors or better in Communications or related field

Skills

• Time Management
• Microsoft Office(Excel, PPT, Word, Outlook)
• Adobe (InDesign, Photoshop, Illustrator)
• Team Work
• Content Writing
• Communication

Behaviors

• Enthusiastic: Shows intense and eager enjoyment and interest
• Team Player: Works well as a member of a group
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations

• Self-Starter: Inspired to perform without outside help
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
• Goal Completion: Inspired to perform well by the completion of tasks

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization