What are the responsibilities and job description for the Marketing Operations Manager position at OneBBX?
IT'SUGAR is Bringing the Fun Back into Retail!
Want to be part of a fast-growing and SWEET company? Join the Team at our Home Office located in Downtown Fort Lauderdale! The position is a hybrid-work role.
Who we are....
IT'SUGAR was founded to create an environment that fosters the greatest feeling of happiness and humor; that allows you to smile and laugh out loud without judgment. Expanding rapidly, with over 100 locations nationwide, IT'SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.
There are three major things that differentiate IT'SUGAR from other candy retailers. One is the product - an unconventional twist on traditional candy store goods that focus on the humorous and outlandish. Second is the ambiance - full of bright colors, loud music, and lighthearted rebellion. The third is the people - passionate, optimistic, and energetic.
The Marketing Operations Manager is responsible for optimizing and streamlining the Marketing Department's processes, enabling data driven decision making and monitoring campaign effectiveness. This role ensures the seamless execution of marketing initiatives by managing workflows, marketing platforms, and analytics tools while fostering alignment between cross-functional teams.
What you'll do? IT'S Exciting!
- Develops, implements and optimizes marketing processes and workflows to ensure efficient execution of campaigns and strategies.
- Oversees and analyzes marketing data to evaluate campaign performance, customer behavior, and the effectiveness of marketing initiatives, providing actionable insights to leadership.
- Conducts market research and strategic planning to support product profitability and alignment with market demands.
- Conducts pricing analysis to maintain competitive positioning for products.
- Stays up-to-date on market trends and developments, identifying opportunities for new products or services and presenting recommendations to leadership.
- Collaborates with cross-functional teams to support the development and launch of new products.
- Designs and delivers training on marketing processes, tools and best practices for team members.
- Manages and coordinates vendor partnerships, ensuring seamless execution of events and marketing campaigns
- Develops and executes customer loyalty programs and communication campaigns, leveraging channels such as social media, online platforms, print media, etc.
- Coordinates promotional activities, trade shows, and events ensuring alignment with overall marketing strategies.
- Negotiates contracts with vendors and service providers to ensure cost-effective and high-quality deliverables.
- Monitors and reports on marketing budgets, ensuring alignment with organizational success.
What you need to join the fun (besides SUGAR) :
What's in it for you? IT'S Even Sweeter
Let's get Social! IT'S Cool
Come join the fun!
