Demo

Content Strategist

OneMagnify
Detroit, MI Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 5/29/2025

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company's core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion.

OneMagnify's commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700 colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India.

We're seeking an innovative Digital Content Strategist to develop compelling website content strategies that enhance user experience, drive engagement, and align with client business goals. You'll be the driving force behind our clients' digital storytelling, ensuring content is engaging, SEO-optimized, and tailored to user needs.

About you :

  • Trusted Advisor : Provide strategic insights on content, SEO, and website optimization to build client confidence.
  • Exceptional Communicator : Strong writing, editing, and proofreading skills with impeccable attention to detail. Comfortable being client-facing.
  • Data-Driven Problem Solver : Use analytics to guide and refine content decisions.
  • Master Multitasker : Excel in fast-paced environments, managing multiple priorities effectively.

What you'll do :

  • Craft and implement data-driven content strategies, balancing business objectives with user needs, ensuring clarity, relevance, and engagement.
  • Conduct content audits, analyze performance, and provide actionable, data-driven recommendations for improvement.
  • Build and maintain content roadmaps, editorial calendars, and strategic plans to ensure consistent and timely updates.
  • Collaborate with the SEO team to enhance content visibility and engagement by optimizing metadata, structure, and on-page elements for improved search rankings and organic traffic.
  • Partner with UX / UI teams to optimize content navigation, accessibility, and overall site experience.
  • Establish and maintain content governance guidelines.
  • Use analytics tools to monitor performance, identify trends, and provide meaningful insights.
  • Apply A / B testing, behavior tracking, and user feedback to refine and optimize content for conversions, usability, and engagement.
  • Define and uphold content guidelines, including tone of voice, messaging frameworks, and brand standards.
  • Work closely with clients, analysts, designers, and developers to ensure cohesive messaging and alignment across all digital touchpoints.
  • Integrate content seamlessly into website layouts, balancing aesthetic appeal with functional usability.
  • Ensure website content meets accessibility, mobile optimization, and content guidelines.
  • Stay ahead of industry trends new technologies to bring innovative content solutions to clients.
  • What you'll need :

  • Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, or a related field.
  • 4-6 years of web content strategy experience, preferably in an agency setting.
  • Proficiency in CMS (e.g., WordPress, Sitecore) and SEO tools (e.g., Google Analytics, SEMrush).
  • Strong understanding of SEO, UX / UI, and content optimization.
  • Experience with personalization and content automation strategies.
  • Familiarity with WCAG accessibility standards, dynamic content, and CRO (conversion rate optimization).
  • Background in B2B or eCommerce content strategies.
  • Benefits

    We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

    About us

    Whether it's awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results. Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.

    We are an equal opportunity employer

    We believe that Innovative ideas and solutions start with unique perspectives. That's why we're committed to providing every employee a workplace that's free of discrimination and intolerance. We're proud to be an equal opportunity employer and actively search for like-minded people to join our team.

    We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.

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