Digital Data Analyst Lead

OneMain is an innovative, digital-focused company who is transforming the way our customers think about and use financial products. As part of our evolving digital strategy, we are focused on enhancing the logged-in experience, driving self-service adoption, and improving overall digital engagement across multiple channels. This is a unique opportunity to play a pivotal role in driving our digital agenda, helping enhance our customers’ digital experience, while contributing to a strong digital data analytics team.

The Digital Data Analytics Lead will as oversee our logged-in experience data domain. This individual will play a key role in monitoring, measuring, reporting and driving improvements in our digital touch points by using data to inform strategic decisions. They will work within cross-functional teams to create valuable insights into our digital engagement trends, identify key opportunities for enhancement, and help develop business cases and A/B testing plans to execute on those opportunities.

In addition, this role will be responsible for managing and developing a relationship with UX, Product and Engineering to enhance the team's overall capabilities and performance.

The ideal candidate is a proactive, creative thinker with strong leadership skills that has a proven track record of leveraging data to provide thought leadership across the organization. They must have a deep understanding of digital customer engagement in the financial service industry and be able to effectively communicate insights that drive business outcomes.

What You Would Do

• Data analysis and strategy design: Extract, analyze, and interpret digital customer engagement data from multiple systems to design, recommend, and execute strategies to optimize account management, cross-buy, and self-service capabilities. Your work would inform all aspects of the product development process from outlining strategic direction, defining customer intent, creating solutions, and validating hypotheses through experimentation.
• Performance monitoring, reporting, and testing:
• Develop and manage dashboards and reports that provide real-time insights into customer engagement and digital experience metrics.
• Continuously monitor and evaluate the performance of digital touchpoints and provide actionable recommendations to stakeholders.
• Collaborate with teams to create detailed reports that inform business decisions and track progress toward OKRs.
• Design and implement A/B testing plans to evaluate the impact of changes and refine strategies based on performance.
• Cross-functional collaboration: Collaborate with cross-functional teams (product, marketing, tech, design, business) to create valuable insights into digital engagement trends.
• Insights generation & communication: Identify key opportunities for enhancing the digital experience and help develop business cases to support proposed improvements; effectively summarize and present data-driven insights to senior management to inform decision-making.
• Leadership and development of data analysts: Mentor junior digital data analysts, setting up best practices, supporting the growth of the team, and being accountable to the overall team performance.
• Thought leadership and innovation: Provide thought leadership on connecting digital engagement to business outcomes and help promote a culture of data-driven decision making.
  
  

Required Skills And Experience

• Educational background: Bachelor’s degree in a quantitative discipline such as Engineering, Statistics, Economics, Computer Science, or a related field.
• Professional experience: 5 years of data analytics experience in the financial services industry; experience analyzing and measuring digital customer engagement across channels
• Problem-solving: Demonstrated ability to apply a highly analytical approach to complex problems, with a focus on digital engagement and customer experience.
• Technical skills: Proficiency in Web Analytics (ie. Google Analytics, Heap, Adobe Analytics, etc.), Data Visualization (ie. Power BI, Tableau, etc.), and SQL.
• Experience with A/B Testing: Familiarity with A/B testing methodologies and tools (ie. Optimizely, Adobe Target, etc.)
• Communication Skills: Exceptional written and verbal communication skills.
• Project management: Ability to manage multiple priorities, coordinate teams, and meet deadlines effectively.
• Relationship building: Ability to partner with and develop strong relationships across all organizational levels.