What are the responsibilities and job description for the Marketing Manager - OneWater Yacht Group position at OneWater Yacht Group - Dania Beach Sales?
Essential Responsibilities:
- Develop and build strong relationships between dealership GMs, internal team, and partners; act as a liaison to communicate dealership needs effectively, project status, rationale, KPIs, and new business opportunities.
- Develop strategic recommendations.
- Responsible for identifying opportunities for their dealers and positioning OneWater Yacht Group in a way where it can accomplish our goals.
- Own the dealer relationship and be the advocate to ensure that the team is aligned to deliver on the scope of work.
- Work with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate dealership objectives into project specifications.
- Manage digital, print, social, mobile, broadcast, and promotional campaigns.
- Prepare budget tracking and reporting.
- Create marketing plans and project calendars to support client initiatives.
- Write effective proposals and RFPs, develop presentations, and present ideas in a compelling manner.
- Research and benchmark competitors to help determine dealership needs, strategies, and tactics (SWOT and PEST).
- Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports.
- Provide campaign reports (from multiple sources) and draw insights and conclusions for dealers.
- Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars.
- Manage and report on all manufacturer co-op
Qualifications:
- Bachelor’s degree in business or communications/advertising preferred.
- 5-7 years’ experience, preferred.
- Background in advertising and media.
- Marine experience is preferred.
- Strong background in traditional, broadcast, and print media, with a comprehensive understanding of the digital landscape.
Skills & Experience:
- Highly proficient in Microsoft Office Suite—Excel, Word, and PPT.
- Experience speaking to and presenting to dealer principals and general managers decision-makers.
- WordPress, CMS, Google Analytics, and web development process.
- Ability to articulate and deliver rationale for media recommendations to clients; work closely with the media department and social media team.
- Experience with social media marketing (Facebook, Twitter, Instagram).
About Revver Digital
Revver Digital is a marketing agency offering a full range of online and offline services in the Marine Industry. We provide strategy, creative design, technical development, and search engine marketing, and we do it with an integrated approach that leverages the power and measurability of the Internet. Whether it’s a single graphic design or an integrated campaign that spans multiple media, our exceptionally creative team of marketing professionals collaborates to deliver the ultimate design.
Our company has flourished because of one main reason: our people. Our culture is one that engenders innovation, exploration, and provocative thinking, and as a result, these are the types of individuals we attract and retain. When clients see the Revver Digital team displaying a combination of passion and creativity along with genuine camaraderie and mutual respect, they know they will get best-in-class thinking and service.
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Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.