What are the responsibilities and job description for the Marketing Associate position at Online Image?
Job Description
Job Description
Salary : $63,000 - $72,000 Annually DOE
About Us : Leashed AI (Online Image Partner Company) is a fast-growing Conversational AI tech start-up dedicated to revolutionizing how businesses of all sizes engage with their customers through intelligent, automated solutions. Our mission is to drive innovation in AI-driven customer communication, and we are looking for an enthusiastic, experienced Marketing Associate to join our dynamic team. If you're passionate about technology, digital marketing, and want to play a key role in shaping the future of Conversational AI, we want to hear from you!
Role Overview : We are seeking an experienced Marketing Associate with a strong background in technology marketing, particularly within the AI or SaaS space. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a deep understanding of digital marketing, product positioning, and market trends, with the ability to translate complex technology into compelling messaging.
Key Responsibilities :
- Strategic Marketing Leadership
Develop and execute the end-to-end marketing strategy for the companys products and services, aligning with business goals and target audiences.
Lead digital marketing efforts including SEO / SEM, content marketing, email campaigns, social media, and paid advertising.
Develop compelling, customer-focused content across various channels (website, blogs, white papers, case studies, webinars, etc.) that effectively communicates the value of our AI-driven solutions.
Plan and execute inbound and outbound lead generation campaigns, ensuring a steady flow of qualified leads for the sales team.
Drive brand awareness and industry recognition through thought leadership, PR initiatives, and partnerships with industry influencers.
Use data analytics tools to track marketing performance and KPIs (key performance indicators), providing regular reporting and insights to senior management.
Work closely with product, sales, and customer success teams to align marketing initiatives with business objectives and customer needs.
Qualifications :
Minimum of 4 years of marketing experience, preferably in the tech or SaaS space (Conversational AI experience is a plus).
Proficiency in digital marketing tools (Google Analytics, HubSpot, Marketo, SEMrush, etc.) and CRM platforms (Salesforce, etc.).
Exceptional written and verbal communication skills with the ability to craft clear, compelling content for diverse audiences.
Strong analytical skills with the ability to interpret data, draw insights, and optimize campaigns based on performance.
Ability to thrive in a fast-paced start-up environment with a proactive, solution-oriented approach.
Why Join Us?
Salary : $63,000 - $72,000
