Sales Enablement Manager/Director

Watch this video to learn more about what we do here at Consolidated Label

Overview

The Sales Enablement Manager/Director will lead the initiatives that enhance the performance of our sales organization within the labels and packaging industry. This role will directly support our team of account executives and sales professionals who specialize in pressure sensitive labels, shrink sleeves, and flexible packaging solutions.

The Sales Enablement Manager/Director will be responsible for enabling the sales team with the right tools, technology, content, training, and strategy to win in a highly competitive, technical, and fast-paced market. The ideal candidate brings a mixture of sales background, packaging industry knowledge, and operational expertise.

Shift: Monday-Friday 8:00am-5:00pm.

Pay: Based on experience at time of offer.

Remote Option: There is potential for remote opportunities but must be where we have existing operations. Please inquire with the Recruiter for more details. Ideally, this is a on-site opportunity in our headquarters in Sanford, FL.

Benefits

• Potential for annual bonuses based on KPI metrics
• Medical
• Dental
• Vision
• Paid Time Off (PTO)
• 401(k) with Company Match
• Holiday Pay
• Supplemental Insurances (Cancer, Critical Illness, Accident, Short Term & Long Term Disability, Life Insurance)

What you'll do

1. Sales Technology & Tools

• Lead the implementation and optimization of sales systems including CRM, lead generation tools, quoting systems, and content management platforms.
• Ensure tools are integrated with ERP and aligned to the unique workflows of label and packaging sales.
• Improve sales efficiency by identifying and automating repetitive processes.

2. Sales Training & Development

• Develop and deliver comprehensive training programs for both new hires and experienced sales reps focused on product knowledge, competitive positioning, and sales process best practices.
• Provide continuous learning opportunities around the technical aspects of products (adhesives, substrates, print methods) and customer applications.
• Analyze sales performance data to identify knowledge gaps and implement targeted learning solutions.

3. Content & Collateral Management

• Build and manage a library of sales content including product spec sheets, technical guides, case studies, samples, vertical market collateral, and presentation decks.
• Ensure sales reps have quick access to content mapped to the buyer’s journey and industry segments (e.g., food & beverage, health & beauty, industrial, etc.).
• Collaborate with marketing to develop engaging, customer-facing materials tailored to specific packaging solutions.

4. Performance Analysis & Insights

• Define and track sales KPIs such as quota attainment, sales cycle length, win rates, deal size, and content utilization.
• Provide data-driven insights to optimize sales strategies.
• Measure the ROI of sales enablement programs and continuously improve based on performance results.

5. Pricing, Estimation & Margin Strategy

• Support sales with accurate and timely quote generation in collaboration with estimating and operations teams.
• Analyze competitive pricing and margin data to develop strategies that balance profitability and growth.
• Identify cost-saving opportunities in materials, processes, or configurations to support customer needs and margin goals.

6. Corporate Sales Initiatives

• Support go-to-market initiatives focused on vertical markets aligned with our capabilities and growth goals.
• Lead account reactivation campaigns and identify upselling and cross-selling opportunities based on product portfolio and customer history.
• Provide strategic support for sales leadership in rolling out national or enterprise-level programs.

Required Knowledge, Skills and Abilities:

• Experience supporting sales teams in a B2B technical selling environment.
• Strong knowledge of CRM systems (e.g., Monday.com, HubSpot), quoting tools, and content platforms.
• Exceptional communication and project management skills.
• Proven ability to analyze data, uncover insights, and influence sales outcomes.
• Familiarity with printing technologies, materials, adhesives, and packaging formats is a strong plus.
• High Attention to detail.
• Working knowledge of Microsoft Office applications.
• Ability to communicate and work with co-workers effectively.

Experience & Education Requirements:

• Minimum of 5 years experience is required however 8 yearsa is preferred in sales enablement, sales operations, or commercial leadership roles - preferrably in labels, packaging, printing or manufacturing.
• Bachelor's degree in business, marketing, packaging engineering, or related field required, however, an MBA is preferred.

Equal Employment Opportunity

At Online Labels Group, we don’t just accept difference — we celebrate it, support it, and thrive on it to benefit our employees, our products, and our community. Online Labels Group is proud to be an equal opportunity workplace for all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.