Creative Writing / Marketing Writer Job at Online River in Indiana

As a Field Marketing Coordinator, you are strategic in working with our Team Leaders (franchisees) in establishing local marketing opportunities to drive in new clients and build store sales. Your local marketing expertise and continued communication with our Team Leaders will help drive the growth and success of each store. You will work directly with our marketing team to create a unique and strategic local marketing plan for stores, as well as tracking to provide metrics, which are critical to store growth and continued success. You will also assist with the social media efforts for the individual store accounts and coach the teams on the importance of a continual social media presence.

Essential Duties & Responsibilities :

• Research a store’s geographical trade area and develop a local marketing strategy that supports new client acquisition.
• Work closely with the Team Leaders (Franchisees) to integrate the proposed local marketing strategy for their store(s) with the grand opening marketing plan based on your research, experience, and their feedback.
• Responsible for initial business-to-business marketing introductions in the community and identifying strategic cross-marketing opportunities that are mutually beneficial and successfully drive in new clients and build the brand.
• Spend time training and demonstrating local marketing best practices with the local store(s) teams so that local store marketing continuously occurs.
• Work closely with the Field Marketing Manager and the Company Marketing Specialists to review and provide follow-up support for local marketing activation based on the actual market visit. Create detailed local marketing reports and document results.
• Organize and coordinate marketing pep rallies at the stores by educating and demonstrating local marketing tactics.
• Reporting : Prepare weekly tracking reports using standard forms and format to document weekly activity specific to each store and provide those reports to Team Leaders for review and follow-up activation; weekly internal update on previous, current, and future marketing visits.
• Develop turn-key marketing toolkits that provide creative local store marketing solutions for engaging retail, B2B, and community entities / associations.
• Support national campaigns (i.e., MVP Moment, Instant Replay, and Help A Hero) with coordinated activity in the stores. Ensure all stores utilize Point of Purchase Materials and campaign playbook guides to maximize store participation.
• Coach the team on the importance of continual social media activity, including posting on Facebook, Google My Business, and Instagram.
• Perform other job-related duties as required.

Qualifications :

Physical Demands :

Position requires occasional or frequent moderate activity such as remaining in a stationary position for extended periods of time, occasional lifting, and bending.

Travel :

This position requires extensive travel, up to 75%.

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