What are the responsibilities and job description for the Staff Analyst Product Marketing position at onsemi?
Job Summary:
The Integrated Circuit Division is growing and with it we are growing the Product Marketing Team. We are looking for Marketer to own and manage the design, creation and execution of the divisions communications processes, Marketing tech stack, reporting and analytics. The ideal candidate is a data-obsessed Marketer with a passion for analyzing data and deriving insights that inform marketing decisions.
As the part of Marketing Operations, you will be responsible for managing marketing databases, defining, and optimizing automated solutions, and measuring performance. In this role, you will work closely with data analysts/engineers, Sales, Marketing, and Business Unit leaders to drive real time messaging. Your role is critical to building out a modern marketing engine and ensuring tech stack efficiency.
The team is passionate about data, storytelling, and winning customers' hearts and minds. You'll have the opportunity to work with a diverse set of global Marketers, Sales experts, and technologists. The ICD Marketing team is committed to close collaboration, embracing new ideas, problem-solving, and being a solid functional partner for the business.
Performance Objectives
- Own and orchestrate processes that result in a Marketing plan aligned with business objectives.
- Design, distribute, and own planning templates to ensure all cross-functional stakeholders are consistent in their inputs to the Marketing plan.
- Work closely with the Campaigns team to establish a well-defined go-to-market campaign framework from concept to execution.
- Data Strategy, Management, and Reporting
- Be the data leader by designing and consistently optimizing Marketing’s data strategy, while devising the best approaches to ensure data quality, unification, distribution, governance, and measurement
- Ensure that Marketing’s data and analytics strategy interlocks with Sales, BU, and other relevant functions to ensure a consistent, unified, company-wide master communications strategy
- Manage marketing reporting of day-to-day campaign activities, reporting from basic campaign tracking to attribution models
- Provide real-time analyses and insights on all ongoing marketing activities.
- Marketing Collateral Management
- Establish Marketing’s technology vision, strategy, and corresponding roadmap.
- Co-own the day-to-day administrative of the creation and deployment of Marketing Collateral.
- Drive productivity improvement, reduce time-to-market, improve operational efficiencies, and improve the buyer experience by optimizing the marketing detail.
- Create consistent, repeatable marketing processes that allow the organization to scale, reduce costs, and increase goal attainment.
- Provide project management oversight to high-priority initiatives and orchestrate agile Marketing programs that work seamlessly with other functions/projects.
- Requirements:
Excellent people communications skills.
- Excellent problem-solving skills.
- Excellent written and verbal communication skills.
- Experience working with website supporting tools, for example, analytics, marketing automation tools, and content management systems.
- Capable of conveying even the most complex concepts in simplified, easy to understand terms.
- Exceptional attention to detail.
- Highly organized and methodical.
- 5 years of experience in Marketing/Sales.
- Bachelor's degree in Marketing or relevant discipline preferred.
- Solid understanding of the constantly evolving world of Marketing tools and technology.
- Creative and strategic thinker.
- Ability to multitask and handle multiple projects at the same time.
- Strong project management and organizational skills with the ability to focus under tight deadlines in a fast-paced environment.
- Results-driven mindset with strong analytical skills and demonstrated success working with numerous stakeholders.
- Ability to travel infrequently both domestically and internationally.
onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a continued focus on the automotive and industrial end-markets, onsemi is accelerating change and driving disruptive innovation towards a sustainable ecosystem in high-growth megatrends such as vehicle electrification, advanced safety, alternative energy, and factory automation. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world. Today, the industrial and automotive end-markets are responsible for two-thirds of global greenhouse gas emissions, providing an immense opportunity for onsemi to do its part in achieving a net-zero economy with its intelligent power and sensing technologies. Climate change presents not only a risk to the environment, but also opportunities for innovative business solutions, and onsemi is committed to applying its research and design expertise and adapting its own operations to achieve net-zero emissions by 2040.
