What are the responsibilities and job description for the Sr. Insights Manager position at Ontario (Corporate Office)?
Overview
The Senior Insights Manager is responsible for leading a team in collecting, analyzing, and interpreting data to provide valuable insights and recommendations to drive business growth and strategy. They oversee market research, customer analytics, and competitive analysis to identify trends, opportunities, and potential risks. They collaborate with cross-functional teams to develop actionable plans and strategies based on the insights gathered. The Senior Insights Manager also plays a key role in presenting findings to senior leadership and influencing decision-making processes. Strong analytical, communication, and leadership skills are essential for success in this role.
Responsibilities
- Strategic Insights Development
- Design and execute research methodologies to uncover customer behaviors, market trends, and competitive dynamics.
- Translate data and research findings into actionable strategies that support business objectives.
- Develop and maintain dashboards, reports, and tools for monitoring key metrics and trends.
- Data and Analytics
- Analyze large datasets to identify trends, opportunities, and risks.
- Implement advanced statistical and predictive modeling techniques to forecast market trends and consumer behavior.
- Ensure data quality, accuracy, and integrity in all analytics projects.
- Market and Customer Research
- Oversee qualitative and quantitative market research initiatives, including focus groups, surveys, and customer interviews.
- Identify unmet customer needs and emerging market opportunities.
- Develop segmentation models to guide targeted marketing and product development efforts.
- Innovation and Best Practices
- Stay informed of industry trends, new research methodologies, and emerging analytics technologies.
- Drive the adoption of innovative tools and techniques to enhance the organization's insights capabilities.
- Team Leadership and Collaboration
- Partner with marketing, product, and sales teams to ensure insights align with strategic goals.
- Act as a trusted advisor to senior leadership, presenting findings and recommendations in a clear, impactful manner.
- Lead and mentor a team of analysts and researchers, fostering a collaborative and innovative environment.
Qualifications
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Salary : $150,000 - $155,000