Retail Marketing Manager [77882]

Overview:

The Retail Marketing Manager will play a critical role in driving strategic growth and enhancing the shopper and consumer experience across omnichannel touchpoints for a leading furniture retailer. This position is responsible for developing and implementing the shopping journey through retail messaging, value propositions, and promotional strategies to increase store traffic and sales. The role involves managing campaigns, coordinating with internal teams and external partners, and ensuring brand consistency across a network of company-owned stores and independent dealers.

Type: Direct hire, full time

Schedule: Hybrid

Pay: $115,000 - $130,000 salary

Retail Marketing Manager Duties:

• Omnichannel Strategy Development: Lead the creation and execution of omnichannel touchpoints to enhance the shopper journey, ensuring alignment with brand strategy and consumer insights.
• Campaign & Promotion Management: Develop and implement campaigns and evergreen promotions to increase consideration, drive store traffic, and boost sales. Oversee the creative team in developing in-store point-of-sale materials and promotional assets.
• Retail Value Proposition: Execute marketing strategies for unique and expanded retail value propositions, ensuring consistency across all communication channels.
• Project & Budget Oversight: Manage campaign timelines, creative production, and budgets, ensuring cost-efficiency and adherence to project goals.
• Promotional Asset Customization: Customize and develop marketing toolkits to support the store network, ensuring promotional offers, pricing, and disclaimers align with merchandising and operations objectives.
• Dealer Engagement & Support: Partner with individual stores and account executives to maximize dealer participation in marketing programs, enhancing brand consistency and driving traffic.
• Creative & Production Management: Establish project management processes to oversee creative development, working with internal teams and external agencies to ensure timely delivery and quality execution.
• Cross-Functional Collaboration: Collaborate closely with retail, merchandising, operations, and external partners to coordinate advertising, events, and promotional functions.

Retail Marketing Manager Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 6 years of relevant retail marketing experience, including 1 years in a supervisory or leadership role.
• Experience in retail marketing, advertising, and managing campaigns or promotions.
• Proven knowledge of omnichannel initiatives, in-store consumer experiences, and shopper satisfaction.
• Strong project management skills with the ability to manage multiple projects in a fast-paced environment.
• Analytical mindset with data-driven decision-making abilities.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Project).
• Understanding of the creative process, design composition, and production services.
• Excellent communication and collaboration skills, with experience managing cross-functional teams and external resources.
• Self-starter with a passion for delivering results and motivating others.

No deadline to apply.