What are the responsibilities and job description for the Public Relations Manager position at onX?
ABOUT onX
As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional "Basecamps" to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.
Through multiple years of growth, we haven't lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we're hungry to improve, value innovation, and believe great ideas come from any direction.
Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.
WHAT YOU WILL DO
We are seeking a Public Relations (PR) Manager to build and manage our public relations (PR) programs for both the Offroad and Backcountry verticals. One part storyteller, one part researcher, you'll develop and execute PR strategies that secure earned media coverage reaching endemic, regional, and national audiences and shape the way these audiences understand our products and our brand. Reporting to the onX PR and Communications Senior Manager, this role will focus on running an in-house PR program for the Offroad business, and managing an agency who supports the Backcountry business.
As an onX Public Relations (PR) Manager, your essential job duties and responsibilities will look like:
- Media relations. Manage all in-bound requests and outbound pitching for the Offroad vertical, building long-term relationships with journalists and media organizations, creating media lists, as well as developing and hosting in-person media experiences and events. For the Backcountry vertical, you'll be supported by a PR agency to foster media relationships, host events, and secure coverage in the human-powered outdoor space.
- Strategic storytelling. Develop relationships across the organization to understand key business strategies and to craft narratives that promote our products, technology, company brand, access and stewardship initiatives, customers, and partners.
- Content creation. Craft written and other compelling materials to support product and other brand initiatives.
- Integrated marketing. Consider the broader marketing ecosystem and how onX can leverage its PR channel when it comes to go-to-market campaigns, events, speaking opportunities, award applications, and more. As a member of a matrix organization, you'll collaborate closely with the Product, Growth, Community, and Paid teams to amplify and execute marketing initiatives.
- Spokesperson. Well-spoken and articulate, you'll be an external representative for the onX Brand, and support our team of spokespeople, briefing them for mediated opportunities such as interviews, speaking opportunities, and other engagements.
- Industry Events. You'll craft and execute PR strategy for important trade show, consumer, and other off-road industry calendar moments.
- Monitor and measure. Monitor industry trends and tap into them, when relevant. Track media coverage and analyze the efficacy of PR campaigns and make data-driven adjustments.
- Crisis communications and reputation management. You'll also bring a thoughtful voice and critical eye to the onX brand, ensuring we identify and evaluate all outcomes.
- Passion. A passion for the outdoors, public land access, and off-roading.
WHAT YOU'LL BRING
- To be considered for this position, applicants must submit writing samples along with their application.
- Four (4) or more years of proven Public Relations (PR) experience
- Bachelor's degree in Public Relations (PR), Communications, Journalism or relevant field or in place of a degree, an additional two (2) or more years of relevant experience
- An understanding of PR's role within a highly integrated marketing organization
- An understanding of the evolving offroad, motorsports, and automotive industries, as well as existing media relationships and connections in the offroad/motorsports space.
- Excellent demonstrable communication, storytelling, and presentation skills (written, verbal, and visual)
- Proven success in uncovering interesting stories, aligning them to business goals, and bringing them to life via securing media coverage
- Excellent project management skills in a fast-paced environment
- Ability to plan media events, with attention to every detail
- Permanent US work authorization is a condition of employment with onX.
- A shared passion for and ability to demonstrate onX's Company Values
- Must be available for travel up to three times a quarter for multiple days to attend events, host media, and join the onX team at a corporate office or other onX strategic location, such as a Basecamp.
ADDED BONUSES
Though not required, we would be thrilled to consider candidates with any of the following:
- Marketing and PR experience in an early-to-mid-stage growth company
- Experience executing integrated marketing campaigns
- SEO optimization for PR
- Knowledge of affiliate marketing
- Knowledge of social media
- A passion for the off-roading and outdoors communities
WHERE YOU CAN WORK
onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, "Basecamp," or "Connection Hub".
- Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
- Basecamps: onX's Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
- Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
- Connection Hubs: onX's Connection Hub locations are smaller, emerging communities of distributed team members.
- Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont.
HOW YOU'LL BE COMPENSATED
onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $90,000 to $106,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.
WHAT WE'RE OFFERING YOU
- Competitive salaries, annual bonuses, equity, and opportunities for growth
- Comprehensive health benefits including a no-monthly-cost medical plan
- Parental leave plan of 5 or 13 weeks fully paid
- 401k matching at 100% for the first 3% you save and 50% from 3-5%
- Company-wide outdoor adventures and amazing outdoor industry perks
- Annual "Get Out, Get Active" funds to fuel your active lifestyle in and outside of the gym
- Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays
PERFORMANCE ESSENTIALS
In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com.
Position open until filled.
#LI-Remote
At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!
onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.
As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel, without the use of AI-based summarization. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.
Salary : $90,000 - $106,000
