What are the responsibilities and job description for the Media Account Director position at OpAD Media Solutions?

Company : OpAD Media Website :

Job Title : Account DirectorLocation : New York, NY

About OpAD Media

OpAD Media is an independent New York-focused media planning and marketing solutions firm dedicated to improving the lives of New Yorkers through public health and outreach campaigns. With a passion for developing customized plans that optimize our clients‘ media investment, we generate exciting, innovative ad opportunities in a media landscape that is constantly shifting and evolving. We have a dynamic energy committed to the common goal of making a difference in people’s lives by delivering impactful campaign messaging in the most effective and efficient ways.

Responsibilities :

The Account Director role is responsible for managing multi-media projects for clients with a goal of meeting and exceeding client expectations, ensuring projects are completed on time and within budget
Collaborate with digital and traditional teams to develop strategic and innovative plans, execute in a timely and detail-oriented fashion, and optimize throughout to meet client objectives and drive results
Oversee all stages of the campaign lifecycle from planning to billing / reconciliation, ensuring timeliness and accuracy
Develop expertise in region pertaining to campaign / accounts and reaching audiences of interest. Develop and maintain research that will inform media strategy
Develop, maintain and present client-facing deliverables include flowcharts, digital media plans, strategy decks, recaps, etc.
Create, maintain and present routine client facing report in OpAD’s proprietary reporting dashboard, customized per campaign to best visualize data and successes
Anticipate potential roadblocks and develop contingency plans to keep projects on track
Manage multiple projects simultaneously, prioritize tasks, and ensure projects are on track
Read industry trades and stay updated on omni-channel marketing trends

Qualifications :

2-3 years media planning, buying, and client services experience

Proven experience as digital-first Account Manager / Director with a portfolio of work that demonstrates ability to manage complex digital projects for clients

Exceptional communication skills (both written and verbal), allowing for cross-functional team collaboration

Strong problem solving and data-driven decision making skills

Ability to identify problems / roadblocks and develop effective solutions

Detail-oriented with a commitment to maintaining high standards for project quality, including accuracy, consistency, relevance, and accessibility.

Effective analytical skills with the ability to see granular and big picture issues.

Tools and platform expertise :

Research (GfK MRI-Simmons, comScore, Nielson, Social Explorer)

Google Analytics

Reporting Dashboard

Excel, PPT, Word, etc.

Familiarity of ad verification partners (IAS, Double Verify)

Familiarity of media buying platforms (i.e. Meta Business Manager, Google Ads, Campaign Manager)

Familiarity with DSP landscape and players in the space (The Trade Desk, Amazon, etc.)

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