What are the responsibilities and job description for the Paid Social Media Specialist position at Open Influence?
Are you the type of person who immediately checks out a new product after seeing your favorite influencer showcase it on TikTok, Snapchat, or YouTube? Do you love diving into the world of social media advertising, particularly on Instagram? Are you someone who thrives in a role that blends creativity with data-driven decision-making? If so, we want to hear from you!
Open Influence, a leader in influencer marketing, is looking for a Paid Social Media Specialist to join our growing team. In this remote, U.S.-based role, you will play a critical role in executing and optimizing paid social campaigns that amplify influencer content for some of the world's most recognizable brands.
IMPORTANT: To qualify for this role, you must have experience using Facebook Ads Manager to manage paid social campaigns.
About Us
At Open Influence, we have the privilege of working with leading global brands such as Samsung, Disney, Kellogg’s, and Pandora. Our team strategizes and executes award-winning paid social campaigns across a wide range of industries.
As a Paid Social Media Specialist, you will be at the forefront of paid media strategies, responsible for driving campaign success, optimizing performance, and delivering best-in-class service to our clients.
What You’ll Do
- Develop, execute, and manage paid social media campaigns across Facebook, Instagram, TikTok, Snapchat, YouTube, Twitter, and other emerging platforms.
- Work closely with platform representatives to unlock exclusive opportunities and stay ahead of social media trends.
- Analyze campaign performance, set KPIs, and provide data-driven recommendations to optimize results.
- Continuously monitor and adjust strategies, including budget allocations and targeting parameters, to maximize campaign impact.
- Collaborate with internal teams (Account Management, Sales, Creative) to align paid media efforts with influencer marketing initiatives.
- Set up, manage, and report on campaigns using paid social trafficking platforms (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Ads for YouTube).
- Serve as a client-facing expert, providing strategic insights and performance updates throughout campaigns.
What We’re Looking For
- 2 years of experience managing paid social campaigns, specifically on Facebook/Instagram, TikTok, and/or Twitter.
- Agency experience preferred.
- Expertise in Facebook Ads Manager is required.
- Experience managing direct response or performance-based campaigns is a plus.
- Strong analytical skills with the ability to interpret campaign data and translate insights into action.
- Excellent verbal and written communication skills.
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
- A proactive, self-starter mindset with a passion for social media and digital advertising.
- Bachelor’s degree in Marketing, Communications, Business, Economics, or a related analytical field is preferred.
Why Join Open Influence?
- Work with top-tier global brands and be at the forefront of influencer marketing and paid media.
- Be part of a high-caliber, fast-growing team in a rapidly evolving industry.
- Enjoy the flexibility of remote work while making a tangible impact.
- Collaborate with innovative minds and gain exposure to cutting-edge marketing strategies.
If you’re excited about the intersection of influencer marketing and paid social media, and you have the experience to back it up, we’d love to hear from you!
Open Influence provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
