Go-to-Market Specialist (Part-Time, Contractor)

Position Overview :

We are seeking a strategic and results driven Go-to-Market Specialist to join our team on a part-time, contractor basis. In this role, you will work 15–20 hours per week to define and refine our go-to-market strategy, identify core customer segments, and drive market fit initiatives across all areas of the company. This is an excellent opportunity to influence the direction of a growing organization while enjoying a flexible schedule.

Key Responsibilities :

• Research and identify the company’s core customer segments, including their needs, pain points, and behaviors.
• Identify and implement GTM strategies to drive user growth, revenue growth, and market share improvement.
• Develop, implement, and manage our social media strategy across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
• Evaluate market trends, competitive landscape, and industry insights to ensure optimal market fit.
• Collaborate with product, marketing, sales, and operations teams to align strategies and drive cross-functional execution.
• Create detailed customer personas and value propositions for targeted market segments.
• Engage with followers, respond to inquiries, and build a strong online community.
• Identify and establish partnerships with influencers and trend leaders.
• Monitor and measure the effectiveness of go-to-market initiatives, refining approaches as needed.
• Provide insights and recommendations to leadership on market expansion opportunities and risks.
• Support brand development and messaging to ensure alignment with customer and market expectations.

Qualifications :