What are the responsibilities and job description for the Integrated Campaign Manager position at OpenSesame?
About OpenSesame
At OpenSesame, we're on a mission to unlock the full potential of the world's workforce by helping companies build skillful, agile teams. Our comprehensive library of over 40,000 top-tier eLearning courses empowers businesses to develop their people, fueling success and driving results. But at the heart of what we do, it's not just about selling courses—it's about transforming careers and helping people thrive in their roles.
We're at an exciting crossroads in our growth journey, with expanding products, an ever-growing partner network, and a customer base that's eager for more. We're ready to scale even further, and we need the brightest minds to help us get there.
Learn more about us here.
About the Job
The Integrated Campaigns Manager drives the strategy and execution of omni-channel marketing campaigns that generate pipeline, nurture leads, and enhance customer engagement. This role owns end-to-end campaign development (including email nurtures, webinars, and digital programs) and plays a key part in turning marketing objectives into measurable outcomes. You'll work cross-functionally with product marketing, sales, and ops to deliver high-impact seasonal campaigns that align with long-term brand and lifecycle strategies.
Performance Objectives
30 Days – Onboarding & Discovery
Goal: Build foundational knowledge, establish relationships, and begin campaign execution.
Goal: Take ownership of campaigns and email programs, deliver early wins, and identify areas for improvement.
Goal: Demonstrate strategic leadership, align on H2 campaign plans, and drive measurable impact across lifecycle and webinars.
Performance Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements, instead, we're interested in specific examples from your past experiences. All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days.
Compensation: The pay range for this position is generally between $130,000 and $140,000 per year and depends on experience. At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including professional development, ISOs, health insurance, 401(k) matching, and paid time off. We carefully consider a wide range of compensation factors, relying on market data to determine compensation and consider your specific job family, background, skills, and experience. We prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals.
Equal Employment Opportunity: OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. We prioritize safety and security and may use your information accordingly, and you can contact us for assistance or accommodations during the job application process. For more information on our Diversity, Equity, and Inclusion initiatives, click here.
Pay Transparency: At OpenSesame, we prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation.
At OpenSesame, we're on a mission to unlock the full potential of the world's workforce by helping companies build skillful, agile teams. Our comprehensive library of over 40,000 top-tier eLearning courses empowers businesses to develop their people, fueling success and driving results. But at the heart of what we do, it's not just about selling courses—it's about transforming careers and helping people thrive in their roles.
We're at an exciting crossroads in our growth journey, with expanding products, an ever-growing partner network, and a customer base that's eager for more. We're ready to scale even further, and we need the brightest minds to help us get there.
Learn more about us here.
About the Job
The Integrated Campaigns Manager drives the strategy and execution of omni-channel marketing campaigns that generate pipeline, nurture leads, and enhance customer engagement. This role owns end-to-end campaign development (including email nurtures, webinars, and digital programs) and plays a key part in turning marketing objectives into measurable outcomes. You'll work cross-functionally with product marketing, sales, and ops to deliver high-impact seasonal campaigns that align with long-term brand and lifecycle strategies.
Performance Objectives
30 Days – Onboarding & Discovery
Goal: Build foundational knowledge, establish relationships, and begin campaign execution.
- Complete onboarding and receive access to all campaign tools (HubSpot, Salesforce, Zoom, Asana, etc.)
- Deliver a stakeholder map and onboarding summary
- Conduct an audit of current email strategies, webinars, and integrated campaigns
- Meet with key stakeholders across Product Marketing, Sales, ABM, Field Marketing, and Ops
- Attend weekly campaign standups and marketing team meetings
- Observe execution of campaign tasks (builds, QA, calendar planning)
- Support the execution of one live webinar and one email campaign
- Begin contributing to weekly status updates and campaign logs
Goal: Take ownership of campaigns and email programs, deliver early wins, and identify areas for improvement.
- Take full ownership of at least one integrated campaign (email webinar social)
- Propose improvements to nurture flows or segmentation with performance hypotheses
- Build and socialize a campaign calendar with internal stakeholders
- Collaborate with Product Marketing to align campaign messaging and timing for Q3
- Deliver a performance insights report with 1–2 testing recommendations (A/B, CTA, subject lines, etc.)
- Participate in H2 planning meetings and campaign reviews
Goal: Demonstrate strategic leadership, align on H2 campaign plans, and drive measurable impact across lifecycle and webinars.
- Propose a strategic roadmap for the H2 webinar program
- Refresh lifecycle/email strategy with updated segments, flows, or messaging
- Create a Q3 integrated campaign brief with detailed channel plans
- Launch 1–2 optimized nurture streams or segmentation enhancements
- Develop and share a campaign performance dashboard with GTM teams
- Facilitate a cross-functional H2 planning session with GTM and Product Marketing
- Present Q3 strategy and campaign alignment to leadership
- Introduce at least one AI-driven enhancement (e.g., dynamic content or personalization)
- Share learnings from AI experimentation with the marketing team
Performance Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements, instead, we're interested in specific examples from your past experiences. All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days.
Compensation: The pay range for this position is generally between $130,000 and $140,000 per year and depends on experience. At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including professional development, ISOs, health insurance, 401(k) matching, and paid time off. We carefully consider a wide range of compensation factors, relying on market data to determine compensation and consider your specific job family, background, skills, and experience. We prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals.
Equal Employment Opportunity: OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. We prioritize safety and security and may use your information accordingly, and you can contact us for assistance or accommodations during the job application process. For more information on our Diversity, Equity, and Inclusion initiatives, click here.
Pay Transparency: At OpenSesame, we prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation.
Salary : $130,000 - $140,000
