What are the responsibilities and job description for the Tasting Room Manager position at Opportunities?
TASTING ROOM MANAGER
COMPANY PROFILE
With pride for community and peerless quality, Craftco is dedicated to creating exceptional spirits and experiences that foster joy, memorable stories and connection. Proudly crafted at our distillery in Holland, Michigan the CraftCo portfolio comprises iconic, award-winning brands such as Joseph A. Magnus & Co., Thatcher’s Organic Artisan Spirits, Flying Ace Bourbon, and Fox & Oden, a diverse range of spirits distributed nationally with a reputation for quality and craftsmanship. At CraftCo, we are driven by a mission to further the legacy of community and quality that built our hometown. Join us in shaping the future of craft spirits.
POSITION OVERVIEW
The Tasting Room Manager will lead the reestablishment of the Coppercraft Tasting Room in Holland, MI, ensuring guests experience exceptional hospitality and engagement in the community. This hands-on role will spearhead leadership of Coppercraft's Tasting Room, including budget oversight, inventory management, and purchasing, staff management and authority for developing and implementing initiatives that drive guest engagement, sales growth and brand loyalty. By creating a dynamic and engaging customer experience, the Tasting Room Manager drives business success through exceptional hospitality, private events, direct-to-consumer strategies, merchandise sales, and marketing initiatives, including digital advertising and customer reviews. Ideal candidates have hospitality or beverage industry experience, strong leadership and organization skills, creativity and a passion for craft spirits.
DUTIES AND RESPONSIBILITIES
- Lead the re-opening of the Tasting Room-establishing operating procedures, staffing needs, and service standards, ensuring smooth day-to-day operations, with hands-on support in service when needed (including occasional bartending).
- Manage Tasting Room sales forecasting, budgeting, and expense management, procurement and purchasing, and communication of performance of these objectives to leadership.
- Oversee digital marketing initiatives for Tasting Room and private event business. including responding to online reviews and social media presence.
- Support the execution of a Direct-to-Consumer (DTC) component to expand revenue opportunities.
- Supervise the retail team, including hiring, training, and coaching.
- Create the handcrafted cocktail menu and ensuring proper lead times and ordering of inventory.
- Drive the growth of our private events business, managing event planning and execution including leading tours and cocktail classes and ensure impeccable delivery of each event.
- Swiftly and respectfully resolve any customer needs or complaints.
- Ensure EVERY guest provides identification and associates follow all policies.
- Follow safe cash handling practices including use of safe and nightly bank drop.
- Share your knowledge of CraftCo’s products and the alcohol industry to employees and customers.
QUALIFICATIONS AND EXPERIENCE
- Previous experience in retail, hospitality, foodservice, tasting room management a similar role within the beverage spirits industry.
- Strong leadership and team management.
- Experience in budgeting, inventory control, and event planning.
- Able to balance multiple priorities, projects, assignments and keep calm under pressure.
- Knowledge of marketing strategies, including digital engagement and customer retention programs.
- Excellent interpersonal skills for building client relationships in person and over the phone.
- Comfortable delegating responsibilities and resolving conflicts.
- Flexible schedule with the ability to work nights and weekends.
- Willing to support the front-line as needed while still able to ensure high level priorities are met.
- Organized and detail oriented.
- Fun and energetic personality.
- Natural salesperson who is customer service oriented.
- "Growth-mindset".
