Senior Creative Designer

Lead the design and development of digital and print advertising, website and email, logos, collateral, presentations, and other marketing, sales, and promotional materials that reflect Opry Entertainment Group's (OEG) brands, including the Grand Ole Opry, Ryman Auditorium, Ole Red, ACL Live, Category 10, and other brands and channel communications while achieving the objectives of specific programs and initiatives. Work closely with writers, designers, and other marketing team members to produce the best brand marketing experiences for OEG audiences. Ensure design and visual brand standards are met and improved across all marketing disciplines while contributing to work generated by brand marketing partners, sponsors, internal departments, and others. Reports to Creative Director - Marketing & Brand.

• Lead the design and delivery of creative projects, ensuring alignment with OEG's brand standards. Identify creative gaps and recommend innovative solutions to enhance marketing initiatives. Ensure all creative materials are aligned with brand identity while continuously optimizing creative and messaging to drive business performance and achieve marketing goals.
• Partner with the Creative Director and team to conceptualize branding and campaigns that drive brand growth across markets. Leverage audience insights to deliver designs that resonate with both B2C and B2B segments.
• Create effective ads, digital designs, video assets, logos, and collateral that reflect strategic branding, staying current with design trends, technology, tools, and best practices. Prioritize attention to detail from concept to completion, ensuring consistency and quality in all outputs.
• Work closely with Marketing, Sales, Video Production, and stakeholders to solve design and creative challenges across digital and physical platforms. Optimize designs and creative for web, social, video, and print, ensuring timely delivery and efficient workflow management.
• Develop and execute a weekly marketing schedule, delivering creative assets, including digital imagery, printed programs, weekly flyers, marquees, live audience reads, presentations/decks, posters, banners, signage, video creative, and other collateral. Meet deadlines and ensure all materials effectively align with branding and business goals.
• Determine production design needs and assign work to freelance or agency support. Review and provide feedback on designs to ensure the product is on brand and to concept or brief and traffic for final approval. Manage freelance invoices and submit to supervisor on time and within budget.
• Develop and maintain intercompany and marketing partnership communication platforms across signs, social media, and more - including Opry assets, Ryman Auditorium marquee, airport screen creative, retail needs, etc. Craft design templates and update brand guidelines and the asset library to ensure the team, partners, and stakeholders can access up-to-date brand photography, style guides, fonts, and logos.
• Represent our team well through collaborative relationships with vendors, including editors, freelance designers, and printers, while ensuring favorable pricing and prioritizing our needs. Secure production bids, review proofs, and place orders for applicable projects.
• Foster strong collaboration with internal teams and external partners, remaining open to feedback to refine designs and messaging for maximum impact.
• Perform other duties as assigned.

Education

• Degree with an emphasis in graphic design or a related field

Experience

• 5 years proven graphic design experience at an agency, in-house team, or related client experience -- including pre-press, web optimization, video/photography, and file maintenance
• Portfolio of work that shows best-in-class design across platforms and marketing channels
• Experience working with and managing vendors to price and develop creative with suitable materials, specs, and functionalities while staying on budget
• Advanced knowledge and proven experience with Adobe Creative Suite, iWorks, Figma, Canva, and Microsoft; familiarity with Workfront, WordPress, HTML, Flash, Final Cut Pro, and After Effects a plus

Knowledge, Skills, and Abilities

• Excellent communication skills to articulate design and creative concepts clearly and accept feedback positively and professionally, implementing changes as needed to drive results
• Creativity and versatility in designing solutions to marketing challenges -- 1) ability to design impactful, results-driven brand and performance creative that addresses marketing challenges across digital, social, in-venue, OOH, and print media and 2) ability to produce professional concepts, page layouts with apt integration of copy, photography, and illustrations effectively, ensuring alignment with campaign goals
• Ability to conceptualize ideas and work with copywriters and other creatives to bring brand campaigns, performance creative, and marketing activations to life
• Superior skill in the production of work from well-crafted design to tidy file structures and efficiency in managing files across vendor portals
• Curious about new ways to produce branding and creative, and willing to dive in and try it, whether disruptive art installations, video, and photography for new platforms or concepting event and festival designs
• Ability to organize information and elements across branding and campaigns for consistency and quality
• Ability to work well in a fast-paced environment with a high volume of assets and multiple priorities
• Strong digital design skills with a deep understanding of platform-specific design needs, ensuring optimized creative for each medium
• Enthusiasm for creativity, art, and design mixed with fine attention to detail
• Ability to work independently and as part of a collaborative team
• Ability to supervise and mentor graphic design interns and freelance artists, as well as supervise agency staffers responsible for brand marketing projects as needed

This position is based onsite in Nashville, TN.