Director, Marketing & Communications

Apply now Job no : 545564Work type : Management (MPP)Location : PomonaCategories : MPP, At-Will, Full Time, Marketing / Communications, Telecommute eligible (work onsite as scheduled and / or as requested and telecommute as scheduled)Type of Appointment : Full-Time, At WillJob Classification : Management Personnel Plan (MPP II)Anticipated Hiring Range : $110,004 - $115,008 annually (Commensurate with experience and qualifications)Benefits Include : (15) Paid Holidays, up to (24) Paid Vacation Days, Comprehensive Health, Dental, and Vision Benefits, CalPERS Pension Plan - Read the CSU's Comprehensive Benefits PackageWork Hours : Monday - Friday, 8am - 5pm, unless otherwise notifiedRecruitment Closing Date : Open until filledPriority Application Date : February 18, 2025THE DEPARTMENT : Cal Poly Pomona's College of Professional and Global Education is a dynamic and responsive enterprise that designs and delivers a wide variety of educational programs to its many constituencies. We continue to serve as a vehicle for building partnerships and collaborative relationships through community involvement, economic development, resource development and program development with business and industry.DUTIES AND RESPONSIBILITIES : Brand Management Implement and assess tactics to define and grow dimensions of the CPGE’s brand while ensuring consistency of messaging, cohesive “look and feel”, and identifying opportunities for brand development by communicating key achievements, positive student experiences, etc. through diverse communication channels.Plan and execute branding strategies to maintain a positive brand presence that is aligned with the university’s brand and strategic priorities for major communication vehicles, including print and digital magazines, earned, and bought media placements, email newsletters, web (including SEO), social media, print and digital signage.Develop measures to track brand identity over time, analyzing brand tracking results and adjusting branding strategies.Develop and execute short- and long-term marketing communication strategies that reach all key internal and external constituents, and effectively communicate and reinforce the college’s strategy and identity including college and program websites and content.Manage all aspects of the college’s marketing and communication strategies for print and digital assets, including, but not limited to website content, social media, email, advertising, digital ads, public relations, events, promotion, and digital marketing efforts.Develop market research strategies for CPGE and partner colleges, including identifying target audience and new marketing opportunities.Analyze areas for diversifying portfolio of programs and partners to promote differentiation, scale impact and enrollments, and elevate the college’s visibility.Evaluate and implement marketing technology tools that support marketing and communication campaigns in alignment with the college’s and university’s goals.Collaborate with academic colleges to develop strategies, content, and programs that align with their marketing and branding efforts.Develop Key Performance Indicators (KPIs) to project the success and impact of marketing / communications initiatives.Leading an Integrated Marketing Strategy for Enrollment Develop, design, and deliver a marketing communications strategy that aligns with recruitment and enrollment goals for CPGE’s self-support programs portfolio.Architect and execute the CPGE’s marketing campaigns focused on lead generation and recruitment for the college’s programs.Collaborate on development and execution of enrollment strategies to meet or exceed enrollment targets.Oversee the use of social media platforms to enhance strategic communication efforts for marketing and student enrollment growth.Monitor and access data to evaluate the effectiveness of student recruitment efforts.Continuous Learning and Skill Enhancement for the Marketing Team Supervise and provide direction to the unit’s staff to align planning and creative activities with marketing and branding objectives.Manage the development and administration of the unit’s operating budget.Stay current with literature and recent developments in the ever-changing fields of marketing and email marketing automation.QUALIFICATIONS : Bachelor's Degree - Marketing or related field5 or more years of progressively responsible experience in marketing, public relations, or communications.Experience in developing and managing integrated marketing plans.Supervisory experience with a professional staff.PREFERRED EXPERIENCE : Ten years of progressively responsible experience in marketing, public relations, or communications.Master's degree in business, marketing, communications, or related field strongly preferred.Equity, Diversity, and InclusionAt Cal Poly Pomona, we are committed to the urgent and ongoing work of creating and sustaining an inclusive campus where all students, faculty, and staff are welcomed, respected and can flourish.Cal Poly Pomona is an Equal Opportunity Employer, committed to promoting an inclusive and diverse workforce.#J-18808-Ljbffr

Salary : $110,004 - $115,008