What are the responsibilities and job description for the Opt For Healthy Living is hiring: Digital Marketing Specialist (Public Affairs/C position at Opt For Healthy Living?
Digital Marketing Specialist (Public Affairs / Communication Specialist II)
Apply now Job no : 545837
Work type : Staff
Location : Chico
Categories : Unit 9 - CSUEU - Technical Support Services, Probationary, Full Time, Marketing / Communications
California State University (CSU), Chico is a comprehensive and residential public university, holding Hispanic-Serving Institution (HSI) designation. Chico State operates as part of the 23-campus CSU system, which educates the most ethnically, economically, and academically diverse student body in the nation. The University enrolls over 15,000 students, with over half identifying as first-generation college students.
Chico State is committed to recruiting outstanding candidates. The ideal candidate will embrace our values predicated on the primacy of student success and the elimination of equity gaps, have demonstrated experience working with diverse populations, and will contribute to policies, programs, and practices that support an inclusive, accessible, and equitable learning and working environment. Black, Indigenous, People of Color, veterans, and those with diverse abilities are encouraged to apply.
Job / Department Summary :
The Digital Marketing Specialist plays a key role in supporting the development and execution of digital marketing strategies that enhance Chico State's brand presence and achieve institutional goals. This position focuses primarily on paid media and web strategy, encompassing ad copy writing, contributing to paid campaign management, web content creation and optimization, SEO, and data analysis. The Specialist collaborates closely with the Director of Digital Engagement and Marketing, the Digital Media Coordinator, and other team members to ensure cohesive and effective digital marketing efforts. Work is performed fairly autonomously under general supervision and requires regularly exercising judgment and discretion and is reviewed against goals and objectives.
Required Education and Experience :
This position requires knowledge of digital marketing, with a focus on paid media and web strategy and the fundamentals of marketing and / or marketing research as well as digital communications tactics. The qualifications for this position are normally obtained through a college degree, which includes relevant coursework in the field,
Three years of related professional or technical experience such as organizational communications, media, marketing, or public relations.
Preferences :
Preference may be given to applicants with the following as they may be considered specialized skills :
- Experience in higher education marketing
- Experience with specific advertising platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads)
- Bilingual in Spanish or Hmong
Time Base : Full-time
Pay Plan : 12 / 12
CSU Classification Salary Range : $49,752 - $90,000 per year.
Benefits : This position qualifies for benefits including tuition fee waiver (if eligible).
California State University, Chico, in accordance with CSU policy, requires that the successful candidate complete a background check (including a criminal records check, sexual offender registry check, and / or fingerprinting) prior to assuming this position. Failure to satisfactorily complete or pass the background check may impact the job offer or continued employment of current CSU employees who apply for posted positions identified as sensitive.
This position requires occasional travel, early morning, evening and weekend assignments.
About Chico State :
Graduate and undergraduate programs boast high-quality research experiences, exceptional faculty mentoring, and civic and global engagement opportunities. The campus motto, “Today Decides Tomorrow,” is brought to life by inclusive pedagogy, experiential learning, and co-curricular programming. The Chico Experience prepares students to be critical thinkers, engaged citizens, and inspired stewards of environmental, social, and economic resources. Together, they will become leaders solving the challenges of the 21st century.
The campus is located in Northern California, 90 minutes from the state capital, Sacramento, and a three-hour drive from the San Francisco Bay Area. Chico offers year-round natural beauty, outdoor leisure activities, and a thriving arts, music, and events scene. We acknowledge and are mindful that Chico State stands on lands that were originally occupied by the first people of this area, the Mechoopda, and we recognize their distinctive spiritual relationship with this land, the flora, the fauna, and the waters that run through campus. We are humbled that our campus resides upon sacred lands that since time immemorial have sustained the Mechoopda people and continue to do so today.
The University is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status.
Chico State is not a sponsoring agency for staff and management positions (i.e. H-1B Visas).
Open Until Filled (Review of Applications will begin 02 / 26 / 25. Applications received after that date may be considered.)
Advertised : Feb 12 2025 Pacific Standard Time
Applications close : J-18808-Ljbffr
Salary : $49,752 - $90,000
