What are the responsibilities and job description for the Optic Truck Works is hiring: Marketing Manager in Watchung position at Optic Truck Works?

Job Description

Job Title : Marketing Manager

About Us :

Optic Truck Works is a national leader in providing fleet solutions to FedEx contractors across the country. Our mission is to support FedEx contractors with high-quality vehicles, financing options, and expert fleet management services. We’re looking for a Marketing Manager who will play a pivotal role in driving lead generation and brand visibility within the FedEx community.

Job Overview :

As the Marketing Manager, you will work directly with the founder and CEO to develop and execute innovative marketing strategies that resonate with our highly niche audience. This is not your average social media posting role—we’re looking for someone creative, strategic, and hands-on who can think beyond Instagram and TikTok trends. Your primary focus will be to generate high-quality leads through targeted digital and traditional marketing efforts.

Key Responsibilities :

Digital Marketing :
Develop and manage SEO, PPC, and digital advertising campaigns to generate leads.
Optimize content to improve search rankings and attract our niche audience.
Use analytics tools to track and report on campaign performance, adjusting strategies as needed.
Creative Marketing Strategies :
Brainstorm and implement unique marketing ideas to penetrate the FedEx contractor market.
Design marketing materials, such as custom mud flaps and vehicle stickers, for brand visibility.
Create and ship out marketing packages to customers and prospects nationwide.
Content & Social Media Management :
Manage social media platforms to engage a highly targeted audience.
Focus on quality over quantity, ensuring posts resonate with the FedEx community.
Collaborate on ideas that drive measurable engagement and lead generation.
Brand Development :
Strategize ways to increase Optic Truck Works’ brand presence in the FedEx community.
Develop campaigns and materials that showcase our expertise and commitment to contractors.
Collaboration :
Work closely with the CEO to align marketing strategies with company goals.
Coordinate with internal teams to ensure cohesive branding and messaging.

Requirements :

Proven experience in digital marketing, including SEO, PPC, and advertising.

Strong creative skills with the ability to think beyond traditional marketing methods.

Excellent project management skills, with the ability to oversee campaigns from concept to execution.

Experience with analytics tools such as Google Analytics and ad platforms.

Strong written and verbal communication skills.

Ability to work independently while collaborating effectively with leadership.

Experience in designing marketing collateral and managing shipping processes is a plus.

Why Join Us?

Work directly with the founder of a growing company, shaping the brand’s future.

Be part of a creative, fast-paced environment with room for innovation.

Make a tangible impact by helping us dominate a niche market with targeted strategies.

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Optic Truck Works is hiring: Marketing Manager in Watchung

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