Marketing/Social Media Specialist

Functional Medicine & Aesthetics Marketing/Social Media Specialist

Location: Chesterton, Indiana

Position Type: part-time up to full timeCompensation: Competitive pay, based on experience and results

About Us:We are a premier Functional Medicine and Aesthetics practice in Northwest Indiana, blending cutting-edge, holistic health solutions with advanced aesthetic treatments to help our clients look and feel their best inside and out. Our approach combines science, wellness, and beauty to create personalized treatments that enhance both well-being and appearance.

We are looking for a Marketing/Social Media Specialist who has a passion for both functional medicine and aesthetic treatments. The ideal candidate will possess a keen eye for design, a strong marketing background, and an understanding of the balance between wellness and aesthetics. This role focuses on increasing sales while maintaining a visually compelling and cohesive brand image.

Key Responsibilities:

• Design and Execute Social Media Strategy: Develop a visually cohesive, engaging, and effective social media strategy that highlights both our functional medicine offerings (health optimization, wellness) and our aesthetic services (skin rejuvenation, anti-aging treatments, etc.). Ensure that the aesthetic quality of all posts and ads aligns with the luxury and wellness nature of our brand.
• Content Creation: Create and curate visually stunning content, including high-quality photos, videos, and graphics that showcase both the transformative wellness results and aesthetic treatments we offer. Think elegant, luxurious, and inspiring posts that speak to the beauty, health, and lifestyle our clients aspire to.
• Social Media Community Engagement: Actively engage with followers on social media platforms (Instagram, Facebook, YouTube, etc.) by responding to comments, DMs, and reviews in a way that builds trust and encourages new clients to take action.
• Campaign Development: Create and manage both organic and paid social media campaigns (Facebook, Instagram, Google Ads) to promote services, special offers, and events, while maintaining a visually appealing aesthetic that attracts new clients and boosts conversions.
• Brand Storytelling: Use visual content to tell the story of our clients’ journeys, combining the science of functional medicine with the beauty of aesthetic transformations. Highlight before-and-after transformations, client testimonials, and behind-the-scenes content.
• Monitor and Optimize Performance: Track engagement metrics, ROI, and conversion rates from social media campaigns. Analyze the effectiveness of different aesthetic and wellness-focused content, making data-driven adjustments to optimize results.
• Additional job responsibilities include creating newsletters through Mailchimp and planning and promoting special events or educational events in the office.
• Collaborate with Team: Work with our functional medicine and aesthetic practitioners to ensure the messaging and visuals align with both health and beauty goals. You’ll help refine the content to ensure we’re promoting the full spectrum of services in a way that feels cohesive and elevates the brand.

Key Requirements:

• Experience in Health & Aesthetics Marketing: Proven experience in social media marketing, with a focus on the wellness or aesthetic industry. Understanding of both functional medicine and aesthetic treatments is highly preferred.

• Aesthetic Sense: A keen eye for design, with experience creating visually compelling content that is not only informative but also luxurious and aspirational. Proficiency in design tools such as Canva, Adobe Suite, or similar platforms.

• Strong Social Media Expertise: Knowledge of platforms like Instagram, Facebook, Pinterest, YouTube, and TikTok. Comfortable with influencer marketing, ad campaigns, and growing social media audiences.

• Creative and Strategic Thinking: The ability to generate creative, high-quality content while also strategically driving sales and increasing client acquisition.

• Excellent Communication Skills: Ability to craft compelling copy for posts, captions, blogs, and ads that speak to the unique benefits of both functional medicine and aesthetic services.

• Data-Driven: Experience with performance metrics and tools (Google Analytics, Instagram Insights, Facebook Ads Manager) to assess success and make data-backed adjustments.

• Passion for Beauty and Wellness: A genuine interest in promoting the intersection of health and beauty, with a focus on helping clients achieve holistic wellness and confidence.

Why You’ll Love Working With Us:

• Creative Freedom: Bring your creativity and vision to life while helping clients experience real transformations in both their health and appearance.

• Flexible, Remote Work: Enjoy the freedom of working remotely, while being part of a supportive, innovative team.

• Competitive Pay: Competitive compensation, based on experience, with performance-based bonuses.

• Purpose-Driven Work: Work with a team that is passionate about both wellness and beauty, offering meaningful services that improve our clients’ lives.

How to Apply: Please submit your resume, portfolio, and a brief cover letter explaining why you’re a perfect fit for this role. Include links to any social media campaigns, Instagram profiles, or ads you've created in the past that showcase your skills in both wellness and aesthetics.

We can’t wait to see how your passion for beauty, wellness, and creative marketing can help us elevate our brand and share the power of functional medicine and aesthetics with the world!

Job Type: Part-time

Pay: $23.00 - $25.00 per hour

Expected hours: 24 – 32 per week

Schedule:

• 8 hour shift
• Day shift

Work Location: In person

Salary : $23 - $25