What are the responsibilities and job description for the Digital Public Relations Strategist Job at Optimal in Austin position at Optimal?
We are looking for a savvy communications professional who has experience working in public relations, pitching online publications, and building relationships with digital media contacts.
The ideal candidate for this role will be comfortable working with a wide variety of clients, building relationships, and consider themselves a lifelong learner.
At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.
As a Digital Public Relations Strategist for Optimal, you are responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause : we maximize performance at every moment.
We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital : from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our proprietary training program, we provide our team with the personal and professional development they need to achieve real career advancement.
We’re always looking for exceptional people to join our team. If this sounds like you, please apply!
Essential Functions, Duties, and Responsibilities :
- Own PR and link building strategies across accounts; from goal setting to strategy ideation to execution.
- Work closely with each member of your client team to ensure your PR and link building strategies align with the overall SEO goals of the account.
- Execute proactive pitching and tactical link building efforts for key accounts on a weekly basis.
- Create highly targeted media lists for pitching and link building outreach.
- Establish meaningful relationships with media and other content producers to secure high authority links and high-quality press coverage for clients.
- Write content for both on-page and off-page purposes; this includes writing creative, thoughtful and tailored pitches, creating press materials, writing guest articles, drafting keyword-driven blog posts, etc.
- Communicate with clients on a regular basis and coordinate all digital PR requests for said clients.
- Assist with monthly SEO reporting (analyzing press coverage and backlinks using SEO metrics and KPIs).
- Monitor and respond to journalist queries on platforms like HARO.
- Adhere to administrative deadlines and be responsive to accounting and other administrative staff.
- Perform other duties as assigned.
Minimum Qualifications & Skill Requirements :
Optimal is proud to offer the following :
Office Hours
This role is based out of our Austin office. We work on a hybrid basis with three days per week in the office and two days per week working from home. Work hours are consistently 9 : 00 A.M. to 5 : 00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
J-18808-Ljbffr
Salary : $62,000 - $68,000
