Sales Director

Join Optimized Senior Living as Our Next Sales Director!

Are you a passionate, dynamic leader who thrives on building connections, inspiring teams, and

driving success? Do you want to be part of an organization that truly makes a difference in the

lives of seniors and their families? At Optimized Senior Living (OSL), we are more than just a

senior living provider—we are a movement dedicated to redefining what it means to age with

dignity, joy, and purpose. We are seeking an exceptional Sales Director to lead our sales efforts

across multiple communities. If you have a heart for senior care, an entrepreneurial spirit, and a

track record of exceeding sales goals, we want to hear from you!

Why Optimized Senior Living?

At OSL, we believe that every senior deserves a home where they are valued, supported, and

celebrated. Our mission is to create a warm, family-like environment that fosters independence,

encourages engagement, and promotes well-being. We are driven by a commitment to

excellence, integrity, and compassion in everything we do.

Our culture is rooted in collaboration, respect, and a relentless pursuit of quality. We empower

our team members to bring their best selves to work every day, offering them the tools, support,

and growth opportunities they need to succeed. Our sales team is an integral part of our

mission, helping families navigate the transition to senior living with empathy, understanding,

and confidence.

What Makes This Opportunity Unique?

Unlike traditional sales management roles, this position is more than just hitting occupancy

targets. At OSL, you will:

• Lead with Purpose: Inspire and mentor a team of talented sales professionals to reach their full potential.

• Make an Impact: Help families navigate the journey to senior living with empathy and expertise.

• Grow with Us: Optimized Senior Living has doubled in size over the last year, and we intend to continue this rapid trajectory. Successfully maintaining high performance and success in this role will provide opportunities for growth beyond local communities, expanding into national sales leadership.

• Be a Storyteller: Share the OSL experience and communicate our unique value proposition to families and referral partners.

• Network & Build Relationships: Establish strong community partnerships that position OSL as the preferred senior living provider.

• Champion Our Mission: Be an ambassador for our values, ensuring that every interaction reflects our commitment to compassionate care and outstanding service.

Who We’re Looking For:

We need a driven, personable, and emotionally intelligent leader who can connect with people on a deep level. You should be:

• A natural relationship-builder who can develop and maintain strong networks.

• An empathetic listener who understands the emotions involved in choosing a senior living community.

• A strategic thinker who can develop and implement innovative sales strategies.

• A proven leader with the ability to hire, train, and motivate a high-performing team.

• A goal-oriented professional with a strong track record of achieving and exceeding sales targets.

Key Responsibilities -

Sales Strategy & Performance:

• Lead and manage all aspects of the sales process to maintain at least 95% occupancy.

• Develop and implement sales strategies to attract potential residents and their families.

• Consistently track sales performance and adjust strategies as needed to achieve occupancy and revenue goals.

Team Leadership & Training:

• Lead, train, and motivate a team of sales professionals to drive results.

• Develop comprehensive training programs for new hires and provide ongoing coaching.

• Monitor performance, provide constructive feedback, and identify areas for improvement.

Collaboration with Admissions Team:

• Work closely with the admissions team to ensure seamless transitions for new residents.

• Maintain positive relationships with families and residents throughout the onboarding process.

Partnership Development:

• Establish and maintain partnerships with healthcare providers, community organizations, and referral sources.

• Represent OSL at community events, networking functions, and industry conferences to expand outreach.

Revenue Growth:

• Collaborate with executive leadership to develop pricing strategies to increase revenue.

• Identify upselling opportunities and implement solutions to enhance revenue per resident.

Reporting & Analytics:

Provide regular sales performance reports and insights to senior leadership.

Maintain accurate CRM and lead management systems to track trends and

performance.

Required Skills & Qualifications:

• Minimum of 5 years of sales experience, including at least 2 years in a leadership role (preferably in senior living or healthcare).

• Proven track record of achieving and exceeding sales goals.

• Strong leadership, team-building, and mentoring skills.

• Excellent communication, interpersonal, and relationship-building abilities.

• Strategic mindset with a focus on long-term growth and sustainability.

• Proficiency in CRM systems, Microsoft Office Suite, and other sales/marketing tools.

• Ability to work both independently and collaboratively in a fast-paced, dynamic environment.

Are You Ready to Make a Difference?

If you’re looking for a career where you can inspire a team, make a meaningful impact on

families, and drive business success, then Optimized Senior Living is the place for you!

Apply here through LinkedIn, or please email kathy@optimizedseniorliving.com with your resume.