Director of User Experience Research

Optomi, in partnership with a premier technology and restaurant client, is seeking a Director, UX Research & Insights based in Ann Arbor, MI.

This leadership role will drive the strategic innovation and growth of consumer insights and research initiatives across Brand & Customer Insights, Digital & UX Research, and Qualitative Operations Research. The ideal candidate has a strong background in market research, cross-functional collaboration, and leveraging data-driven insights to enhance customer experience and business strategy.

Responsibilities:

• Develop and execute a research strategy that drives innovation in consumer insights and digital user experience.
• Lead and mentor a team in conducting strategic research initiatives that inform marketing, product, and operational decisions.
• Collaborate with product, technology, and marketing teams to translate research findings into actionable strategies.
• Oversee qualitative and quantitative research programs, integrating modern methodologies and emerging technologies.
• Drive continuous improvement in digital and operational research through experimentation and data-driven decision-making.

Qualifications:

• 10 years of experience in consumer insights, market research, or related fields (QSR, media, or CPG preferred).
• Bachelor’s degree required; Master’s or MBA strongly preferred.
• Proven experience in leading cross-functional research teams and initiatives.
• Strong analytical and communication skills with the ability to present complex insights to stakeholders.
• Proficiency in research and analytics tools.

The Right Candidate will enjoy these Benefits:

• Comprehensive benefits including medical, dental, and vision coverage starting on day one.
• 401k matching contributions and stock purchase discounts.
• Paid holidays and vacation with additional wellness and childcare benefits.
• Performance-based bonus opportunities.