What are the responsibilities and job description for the Social Media Manager position at Oracle Lighting?
With a social media fanbase of over 1 million followers, ORACLE Lighting is expanding its reach to drive engagement, brand awareness, and community loyalty across all platforms. Named the #1 Fastest Growing Business in the Greater New Orleans Area in 2022 by City Business Magazine, ORACLE Lighting continues to innovate and offers exciting growth opportunities.
We are seeking a high-energy, creative, and results-driven Social Media Manager to take our social presence to the next level. This role is more than just posting content and responding to comments—we need a true brand ambassador who will develop and execute strategic, high-impact social media initiatives that engage, inspire, and drive performance.
This person will oversee social media management, community engagement, ambassador and sponsorship programs, and paid advertising efforts, ensuring our brand remains at the forefront of digital trends. They will also evaluate emerging platforms and identify new opportunities to expand ORACLE Lighting’s reach.
As an ORACLE Lighting Social Media Manager, you will:
- Develop and implement a high-impact social media strategy to drive engagement, brand awareness, and conversions.
- Manage and create content for ORACLE Lighting’s Facebook, Instagram, TikTok, LinkedIn, and YouTube accounts, ensuring consistent branding and voice.
- Monitor and evaluate new and emerging platforms to identify opportunities for expansion.
- Plan and execute paid social media advertising across Instagram, Facebook, TikTok, and YouTube, optimizing for reach, engagement, and ROI.
- Oversee the Ambassador and Sponsorship Program, including evaluating participants, onboarding, engagement tracking, and providing necessary materials.
- Engage with the community by responding to comments, messages, and mentions, fostering relationships with followers and customers.
- Identify partnership and affiliate opportunities to increase brand visibility and engagement.
- Collaborate with internal teams to align social media efforts with marketing campaigns, product launches, and company initiatives.
- Analyze performance metrics to refine strategies and improve content effectiveness.
You will thrive in this position if you have:
- Proven experience in social media management with a strong track record of audience growth and engagement.
- Strong portfolio showcasing creative content across various social media platforms.
- A passion for social media, brand storytelling, and community building.
- Experience running paid social ads and optimizing performance for engagement and conversions.
- Strong knowledge of social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
- A creative mindset with the ability to develop innovative content strategies.
- Excellent communication and interpersonal skills to engage with audiences and influencers.
- An analytical approach to tracking KPIs and optimizing strategies for growth.
- Experience managing influencer, ambassador, or sponsorship programs.
- A high level of organization and adaptability in a fast-paced environment.
- Excellent critical thinking, interpersonal, communication, time-management skills.
- Passion for the automotive industry is a plus, but not required.
Qualifications:
- Preferred bachelor’s degree in Marketing, Communications, or a closely related field.
- Previous experience managing social media for a brand or business with positive results.
- Proficiency in social media advertising platforms (Meta, TikTok, YouTube Ads).
- Meta Social Media Marketing Professional Certificate is a plus.
- Link to portfolio showcasing social media campaign success.
Compensation & Benefits:
- Competitive salary (commensurate with experience).
- Comprehensive benefits package: medical, dental, and vision coverage.
- 401(k) retirement plan with company match.
- Employee discounts on ORACLE Lighting products.
- Paid time off and holidays.
- Opportunities for professional growth and development.
Ready to take a fast-growing brand to the next level? If you’re a social media powerhouse with the vision and skills to drive impact, we want to hear from you! Apply now with your resume and a link to your portfolio.
